Many customers of the Adobe Audience Manager (AAM) DMP need to export their audiences to Adobe's data partners to enable targeted marketing activities. This is commonly done through a server-to-server integration. As an Adobe data partner you can establish this type of integration by following the steps below. 

After waiting in the queue for integration support (6-12 month wait on average), this is typically a 4-9 week project once the project manager has been assigned.

Please make sure to read and complete each step below.


Step Description

Step 1 Register as a partner in the Adobe Exchange Program
Step 2

AAM Product Information

To learn about sandbox access for the Exchange Program please view our article on solution provisioning.

Step 3 

Request AAM Targeting Integration

Once you have registered as a partner in the Exchange program, you can request an AAM integration by completing this form.

Step 4

Sign data agreement (required, non-negotiable)

Agreement will be sent via Adobe Sign.

Step 5

Wait for Adobe resources to become available (typically a 6-12 month wait due to resource constraints)

Once the Adobe integrations team has available bandwidth, you will gain access to the team through an email channel. The team will then help you complete the integration requirements.

Step 6

Setup a User ID Sync (Must be logged into the Partner Portal to view) (Cookie based User IDs only)  Learn more >

To receive web (cookie based) audiences you need to have a user ID sync established. If you will only be receiving mobile device audiences you can skip this step.

Step 7

Configure your system to receive S2S data transfer  Learn more >

Audience Manager offers two methods to deliver audience data -- Batch (Files or HTTP) and Real-time (HTTP).

Step 8

Request technical enablement

Once you have reviewed the technical specification, request enablement assistance by using the enablement request form. Once this form is submitted, we will review the request and contact you with next steps.

Step 9

Test and Validate  Learn more >

Validate the transfer and processing of audience data.

Step 10

Enable a customer  Learn more >

Understand how each customer is enabled send audiences to your platform.

Step 11

List your integration at Adobe Experience Cloud Exchange  Learn more >

Make your integration discoverable.

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