Adobe Experience Platform Integration Guide

This guide allows Experience Cloud partners to build an integration with the Adobe Experience Platform by hydrating the unified profile and consuming the real time profile in thier applications.  Adobe Experience Platform (AEP) is an open, intelligent and real-time platform for customer experience. It is a purpose built, open system that centralizes, standardizes and transforms customer experience data into customer profiles that update in real time, further leveraging AI-driven insights to help brands deliver optimized personalized experiences at scale across any channel. 

Adobe is looking for technology partners to integrate with Adobe Experience Platform to leverage and extend platform for multiple customer experience use cases, thereby delivering tremendous incremental value to joint customers. This could be in the form of integrations to hydrate and enrich Experience Platform’s real-time customer profile with data from the partner application/platform, integrations to extend data science and AI/ML functionality, or integrations to leverage Platform’s graph stitched, rich and comprehensive real-time customer profile for activation in the partner’s application/platform.

Adobe Experience Platform has integrated with customer support applications, loyalty management platforms, and voice of customer applications to optimize customer experiences and across verticals, from retail and CPG to travel and hospitality.  Partners have begun contributing valuable data that enables marketing and customer service organizations better analyze user behavior and the impact of campaigns and support strategies on various business KPIs across the customer journey, further enhancing the value of their combined offerings with Adobe.

The steps below describe the complete process for building an integration and bringing it to market. Please make sure to read and complete each step.

This is typically a 6+ week project depending on the complexity of the integration.

 

Step No.

Step Description
Step 1

Become an official Adobe partner

To integrate with Adobe Experience Platform (AEP), you must be an official Adobe Exchange partner. Learn more about the Adobe Exchange Program for Experience Cloud and sign up here.

Step 2 Watch the on-demand webinar for partners

Learn about how to integrate with AEP’s real-time customer profile by tuning in to our on-demand webinar.
Step 3 Provide Use case for review

Connect with an Exchange team member to review potential use cases and prepare your team for an AEP integration project. Submit your Use case(s) using this template
Step 3


Adobe Experience Platform Sandbox

Review the AEP sandbox provisioning process and submit a request for access

Step 4

Get a tour of the Experience Platform

This video gives a quick tour of Experience Platform's user interface to show you how to navigate to Experience Platform from Experience Cloud, the homepage dashboard, the interface's enablement features, the sandbox switcher and navigation elements.

Step 5

Build your Integration

Develop an Integrated solution between your technology and the Adobe Experience Platform (AEP). Reference the development guide here.

Step 6

List your Integration on the Adobe Marketing Cloud Exchange

Make your integration discoverable. Learn more here.

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