Product specialization: Show you’ve earned Adobe’s stamp of approval
Unlock new opportunities, boost your company’s credibility, and elevate your visibility in the Adobe Partner Directory with a product specialization. Specialization sets you apart from your peers and helps you win more customers by validating your Adobe product experience and expertise!
Why specialization matters
As a partner, you can earn Adobe product specializations—a valuable way to showcase expertise, build customer trust, and attract more clients. Specializations signal that you’re a proven, high-performing partner with demonstrated skills and customer success.
A specialization gives your business a competitive edge, ranks you higher in Adobe Partner Directory search results, and opens the doors to new collaborations. Plus, you’ll enjoy exclusive benefits, marketing opportunities, and direct support from Adobe to help you grow and stand out in the marketplace.
Specializations are earned by geographic region, and partners who achieve all four regional specializations are considered globally specialized. They also count toward your company’s partner level requirements.
Key benefits of specialization
- Differentiate your business in competitive markets
- Earn Adobe’s validation of your skills, experience, and expertise
- Gain special recognition with a Specialized ribbon on your Partner Directory listing
- Secure a Specialization badge that can be used on your company’s website or other marketing efforts
- Promote specializations and usage of Adobe product names in your company's Google AdWords
Technical expertise
Adobe measures your organization’s technical expertise by how many individuals in your organization hold Adobe Certified Expert or Master certifications. To earn a product specialization, your organization must meet the required number of certifications at the specified level, which varies by product.
Implementation proficiency
Customers trust that Adobe is checking your references. For this reason, partners must demonstrate their expertise by sharing successful implementations with a given Adobe product. Once we’ve confirmed that your work has met or exceeded customer expectations, these references count toward achieving specialization in that application.
Ongoing customer success
Knowing that our customers rely on the specialized designation, we count on our partners to deliver high-quality services and solutions. To maintain this trusted status, specialized partners must demonstrate an ongoing commitment to Adobe excellence by submitting at least two customer references annually.
Review full specialization rules and guidelines
The specialization request process follows defined parameters with additional detail about certification requirements, customer references, and geographic rules. Please review these items closely to ensure you’re prepared to submit your request.
Validate required number of certifications attained
If you haven’t already, click on the relevant product icon above to review the specific names and quantities of certifications required for specialization in that application. Partner administrators have visibility of all active credentials across the workforce. View all credentials
Review full specialization rules and guidelines
Identify three customers to use as references (only two for renewals) and secure their permission to be shared for this purpose. Customers will be emailed a short customer satisfaction survey from Adobe. Make sure you have gathered the key details for each contact. Selecting references
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