SUPPORT GUIDE
Adobe Active Co-Seller Designation: How It works and why it matters
Updated: May 20, 2026
Overview
The Adobe Active Co-Seller designation recognizes partners who consistently demonstrate strong co-selling performance with Adobe across specific product categories and market areas.
This designation highlights partners who not only understand Adobe's value proposition but also actively collaborate with Adobe sellers to solve customer challenges and drive measurable outcomes.
Why the designation matters
The designation creates value across the entire co-sell motion for Adobe sellers, partners, and customers alike.
For Adobe sellers
- Makes it easier for Adobe account executives to identify the best partners to collaborate with on opportunities
- Recognizes partners that demonstrate knowledge of Adobe's value proposition and go-to-market plays around specific product areas
For partners
- Incentivizes partners to source opportunities and reach a preferred status for deal collaboration
- Differentiates partners through validated performance in specific product categories and market areas
For customers
- Recognizes partners that have a history of solving customer problems jointly with Adobe
- Helps customers identify Adobe partners with a strong history of solving customer problems
Visibility and impact
Once awarded, the Active Co-Seller designation is prominently displayed in the Adobe Partner Directory as an Initiative, ensuring high visibility, filterable by product category and region. This makes it easier for both customers and Adobe sellers to find the right partner for each opportunity.
This visibility strengthens go-to-market alignment, accelerates partner discovery, and drives more effective collaboration across the Adobe ecosystem.
How the designation works
Partners earn the Adobe Active Co-Seller designation based on verified co-sell performance within a defined product category and market area. The designation is awarded in the format:
Adobe Active Co-Seller – [Product Category] | [Market Area]
To qualify, partners must meet the following requirements within a specific product category and Adobe Market Area:
Tier 1 Market Areas
- Minimum bookings (1-year rolling): $200K or 4 deals
- Sales accreditation: At least 2 sales-accredited staff in the same country and the product category
- Co-sell history: Demonstrated history of solving customer problems jointly with Adobe
Tier 2 Market Areas
- Minimum bookings (1-year rolling): $100K or 4 deals
- Sales accreditation: At least 2 sales-accredited staff in the same country and the product category
- Co-sell history: Demonstrated history of solving customer problems jointly with Adobe
Understanding markets
The designation can be earned in each Adobe Market Area. Partners may hold the designation in multiple market areas simultaneously.
Tier 1 Market Areas include:
- Benelux
- Canada
- France
- Germany
- Iberica
- Italy
- Nordic
- Switzerland
- United Kingdom
- United States
Tier 2 Market Areas include:
- ANZ
- Brazil
- China
- Eastern Europe
- Hong Kong & Taiwan
- India
- Japan
- Korea
- Mediterranean
- Mexico
- Middle East
- Russia & CIS
- SEA
- SSA & Israel
- Strat. Latin America
Co-Sell product categories
The designation is awarded across four product categories. Partners may earn the designation in multiple categories simultaneously.
Content and Commerce: Adobe Brand Concierge, Adobe Experience Manager, Adobe Commerce, Adobe GenStudio for Performance Marketing
Data & Audiences: Adobe Analytics, Adobe Content Analytics, Adobe Customer Journey Analytics, Adobe Mix Modeler, Adobe Real-Time CDP
Customer Journey: Adobe Campaign, Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Target
Workflow Management: Adobe Workfront, Adobe Frame.io
Eligibility and automated review
- Available to both solution and technology partners
- Eligibility is determined through an automated review that considers only partners who have not yet earned the designation or are approaching expiration
- Once awarded, the designation is displayed in the Partner Directory and is filterable by product category and market area
- The designation may be earned in multiple product categories and market areas simultaneously
- The designation expires and must be renewed by continuing to meet the performance requirements
Designation Assignment and Monthly Update Process
Partners do not apply for the Active Co-Seller designation. Eligibility is determined through an automated review process based on the published requirements. When a partner meets the qualification criteria, the Active Co-Seller designation is automatically added to their Partner Directory listing.
The automated review process runs at the beginning of each month. As a result, partners that satisfy the requirements after a monthly review has already occurred may not see the designation reflected on their Partner Directory listing until the next scheduled review cycle.
Send to Caas documentation page.