Partner program benefits glossary

Access to Partner Experience Hub

The Partner Experience Hub is Adobe’s centralized digital platform for partners. It provides secure, members-only access to product documentation, training, enablement tools, program management, and support resources. Partners at the Silver level and above unlock full visibility across product, sales, and training content, enabling them to manage their relationship with Adobe and access all program benefits and resources in one place.

Leveraging the Partner Experience Hub

Account mapping with Crossbeam*

Gold and Platinum partners can request to connect with Adobe on Crossbeam, which enables secure account mapping between partners and Adobe while revealing overlap for joint customers and opportunities. If partners are unable to use Crossbeam, they may submit CSVs of their customer lists for Adobe to create an Offline Partners report in Adobe’s Crossbeam instance. Adobe reps use this data to surface co-sell opportunities and prioritize partner engagement.

Adobe App Assurance

The App Assurance program qualifies and validates partner-created technical integrations against a set of Adobe-defined requirements. Partners who meet these standards earn the App Assurance badge, which is then displayed on their Exchange Marketplace and Partner Directory listings. This designation signals product quality and Adobe validation. Silver partners may purchase this benefit, Gold partners receive two listings (and can purchase additional), and Platinum partners receive unlimited App Assured listings.

Learn more about App Assurance

Adobe Enablement Node

Gold partners receive access to the Basic Enablement Node and Platinum partners receive the Premium edition. Both versions serve as centralized destinations for partner teams to access Adobe skilling and certification resources, including content from the Partner Experience Hub; Adobe Digital Learning Services; the Adobe Digital Experience Certification program; events, tutorial playlists, and product videos from Adobe Experience League; in addition to on-demand training courses and accreditations through the Hub.

The Basic Enablement Node provides a fully branded, partner-specific portal with capabilities such as custom learning path creation, ecosystem content management, access to engagement metrics, access to Adobe ecosystem events and webinars, certification tracking, and a structured onboarding series.

The Premium Enablement Node builds on these features by adding a Learning Management System (LMS) integration with the partner’s internal systems via SSO, SFTP, or API; advanced analytics and reporting on learner engagement; custom export fields; and integration testing support. Partners using the Premium edition also benefit from dedicated technical onboarding and significantly higher engagement potential, with some partners reporting up to 700% increased usage.

Both editions are designed to help partners scale enablement, track progress, and align learning with business goals, with Adobe providing setup support and ongoing guidance throughout.

Enablement Node overview

Adobe partner badge

Silver level and above partners receive a downloadable badge that reflects their program tier. This badge can be used in partner marketing materials, websites, and presentations to signal Adobe partnership and demonstrate credibility.

Access your partner level badge

Benefits Center in-store credit

Silver, Gold, and Platinum partners can purchase credit to use toward future benefit purchases. Adobe will track the balance and and then partners can choose whether to apply any credit to transactions in the Benefits Center during checkout.

Learn about the Benefits Center

Certification exam vouchers and discounts

Vouchers. Partners receive free certification exam vouchers based on their level: 5 for Silver, 15 for Gold, and 25 for Platinum. These vouchers support team development and credentialing, helping partners build certified expertise across Adobe products.

Discounts. In addition to the included vouchers, all partners at Silver level and above receive a 33% discount on Adobe certification exams. This benefit helps reduce the cost of building certified teams and encourages ongoing learning.

View your program entitlements

Exchange Marketplace listing

Basic listing. Silver, Gold, and Platinum partners can publish their product integrations and solutions on the Adobe Exchange Marketplace. Listings drive visibility of partner-created solutions for packaged service offerings or technical integrations, as well as lead generation, customer discovery, and analytics.

Featured listing. In addition, Gold and Platinum partners can prominently display their solution on the Adobe Exchange Marketplace as a featured listing, increasing visibility for new integrations, designations, or existing listings. Adobe will place the listing in a rotating carousel at the top of the Marketplace for three months and ensure brand compliance. Partners are responsible for maintaining and promoting their listing as needed.

View your program entitlements

Expert help from the Partner Support team

Silver partners receive standard support, while Gold and Platinum partners benefit from enhanced and premium support tiers. Adobe’s Partner Support team aids with program navigation, benefit entitlements, listing updates, access issues related to the Partner Experience Hub, and other escalations. It serves as the first point of contact for resolving partner-related issues. Enhanced and premium support ensures that strategic partners receive timely and focused attention to maximize their program experience.

Browse all support resources

On-demand training, webinars, and learning resources

Self-paced training and interactive webinars are available to help partners build expertise in Adobe products. These resources support certification preparation, solution development, product integrations, and ongoing learning.

View all learning resources

Partner directory listing

Adobe’s partner directory is a public-facing, searchable platform where partners can showcase their expertise, solutions, and achievements to Adobe customers, prospects, and internal Adobe teams. The directory is the primary destination for discovering Adobe partners based on their expertise, geographic presence, product specializations, and customer success.

Silver and Gold partners receive one listing in the directory, allowing them to highlight their primary business entity. If level requirements have been satisfied, the partner’s listing can appear on both the solution partner and technology partner tabs of the directory. Platinum partners, in recognition of their broader global footprint and advanced capabilities, can list multiple subsidiaries, enabling them to represent regional or specialized brands individually.

View or manage your directory listing

Partner solution offerings

Adobe recognizes three distinct types of partner solution offerings:

1. Technology integrations are software applications or connectors developed by partners to integrate their products with Adobe products. These integrations extend Adobe’s capabilities and are typically built by independent software vendors (ISVs) or platform providers. Technology integrations are eligible to earn the App Assured badge, which signifies Adobe’s validation of the solution’s technical quality and reliability.
2. Accredited solutions are validated offerings that address specific industry needs or business use cases. These may include custom-built integrations, Adobe product extensions, or repeatable service delivery frameworks. Accreditation demonstrates that the partner has successfully deployed the solution with customers and that it delivers measurable business outcomes. This is ideal for services-oriented partners such as consultancies and system integrators.
3. Rapid deployment solutions are pre-configured, standardized implementations of Adobe products designed for quick deployment with minimal customization. These solutions follow fixed pricing and scope parameters, making them ideal for customers seeking fast time-to-value. This path is particularly suited for partners offering packaged services or accelerators.

Silver, Gold, and Platinum partners can showcase their solutions on the Adobe Exchange Marketplace, Adobe’s public-facing platform for discovering partner-built offerings. All partner solutions are submitted through the Adobe Developer Distribution platform, where they undergo a review process to ensure they meet Adobe’s quality, security, and compliance standards. Once approved, solutions are published on the Exchange Marketplace and linked to the partner’s profile in the Adobe partner directory, increasing both discoverability and credibility.

Learn more about partner offerings

Partner-specific credential journeys and certification paths

Adobe provides structured learning paths and certification tracks tailored to partner roles and level of expertise (e.g. professional, expert, or master). These journeys help partners build validated expertise and prepare their teams for customer engagements.

Partnership Spotlight

Gold and Platinum partners may submit Partnership Spotlight success stories for promotion on Adobe’s LinkedIn, Partner Experience Hub, and other channels. Adobe selects standout submissions monthly.

View all Partnership Sportlights

Product specializations and co-sell recognition

Partners can pursue specializations and preferred co-seller designations, two forms of recognition that validate a partner’s product expertise and collaborative success with Adobe. These credentials reflect a partner’s investment in enhancing their skill with Adobe products and their ability to deliver measurable customer impact.

• Product specializations are awarded to partners who demonstrate deep proficiency in specific Adobe products. Specializations are earned by region, meaning a partner may be specialized in a product within one geographic market but not another. This regional and product-specific structure allows Adobe to highlight where a partner has proven capabilities and customer success. Specializations are earned through a combination of certified staff and documented deployments.
• Preferred co-seller is a designation granted to partners who have demonstrated consistent success in selling jointly with Adobe. This recognition is awarded based on performance in specific product categories and geographic market areas. It is earned through a combination of partner-influenced bookings and accredited sales staff. For mature markets (e.g., US, UK, Germany), partners must achieve $200K in bookings or close four deals in a product category over a rolling 12-month period. For emerging markets (e.g., LATAM, India, SEA), the threshold is $100K or four deals. In addition, partners must have at least two sales-accredited staff in the relevant product category.

Both specializations and preferred co-seller designations are displayed prominently in the Adobe partner directory. These recognitions help Adobe account executives and customers quickly identify top-performing partners for collaboration. They celebrate partner achievements, reinforce Adobe’s commitment to collaboration, and help drive joint success across global markets. By investing in these recognition paths, partners position themselves as trusted experts and preferred collaborators in the Adobe ecosystem.

Learn more about special designations

Program emails, newsletters, webinars & events

Partners receive regular communications including newsletters, product updates, invitations to webinars, and access to Adobe-hosted events. These channels keep partners informed about new opportunities, product changes, and best practices.

Sales support for active Adobe deals

Partners at Silver level and above receive access to Adobe’s co-selling resources. This includes support for opportunity submission guidance and introductions to Adobe sellers.

Sandboxes and non-production software licenses

Silver, Gold, and Platinum partners can access standard and premium sandboxes for Adobe digital experience solutions. These environments are designed for developing sales and other customer demos, product integrations, and partner solutions, as well as providing a hands-on environment to develop product expertise in a non-production environment.

• Standard sandboxes provide access to core Adobe products and are ideal for integration development, testing, and demonstration use cases. Silver and Gold partners can purchase additional standard sandboxes beyond their base allotment for integration testing in a non-production environment. Adobe will provision and maintain the sandbox while membership is active.
• Premium sandboxes may include early access to new Adobe products, dedicated instances, or specialized configurations that support more complex scenarios. Partners must request sandboxes through the Benefits Center and use them only for their intended purpose. Adobe will provision and maintain the sandbox while membership is active.

Sharing of go-to-market (GTM) materials with Adobe sellers

Gold and Platinum partners can submit sales collateral to Adobe’s Field Readiness portal, an internal enablement platform used by our global sales teams to access partner content. Accepted assets include case studies, pitch decks, and integration slides. Platinum partners receive preferred placement. Requests to share GTM assets are managed through the partner Benefits Center.

Look about the Benefits Center

Technical and sales enablement, sales plays, and product roadmaps

Partners at Silver level and above gain access to curated sales plays, product roadmaps, competitive positioning, and industry POVs. These resources are designed to support solution development, integration, and go-to-market success. Product team-led sessions and documentation help partners build better integrations and stay aligned with Adobe’s strategic direction.

Technical integration consulting

Adobe offers two levels of consulting support for the creation of technical integrations: Basic and Premium.

• Basic. Silver, Gold, and Platinum partners can purchase three 1-hour calls with Adobe’s integration team to validate ideas, troubleshoot issues, and receive expert guidance. Adobe will connect partners to the consulting team and provide feedback during the calls.
• Premium. This benefit provides a deeper level of ongoing technical support from Adobe’s integration team to guide Gold and Platinum partners through integration development, validation, and troubleshooting. Adobe will assist with sandbox setup, UI/API orientation, integration testing, documentation review, and App Assurance.

Technical integration consulting services can be purchased through the Benefits Center.

Use of Adobe trademarks in Google Ads

Gold and Platinum partners may request permission to use Adobe trademarks in paid search campaigns. Silver partners with specializations may also apply. Adobe reviews and approves requests based on brand guidelines.