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INDUSTRY DEEP DIVE

Automotive & mobility

The automotive industry is rapidly evolving, with traditional manufacturers becoming mobility providers. Together with Adobe, we can redefine digital experiences across marketing, sales, and connected services, helping joint customers meet rising expectations in digital retail, electrification, and beyond. Let’s shape the future of mobility to make it smarter, faster, and more connected.

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KEY MESSAGING

Adobe for automotive & mobility

Adobe’s AI-powered solutions help automotive brands deliver seamless digital and dealer experiences, unlock new revenue with smart data use, grow customer lifetime value, and cut costs through streamlined technology and automation.

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Research & Insights

2026 State of AI Readiness in Automotive

Understand what it takes to effectively deploy AI for marketing and customer experience in the Automotive industry. Use the insight to help clients improve their AI ROI.

How the AI leaders are succeeding:

5.3x more likely to have a formal AI owner

34% less likely to fall into common failure patterns

6x more likely to know their AI ROI, and where to invest next

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Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Agentic Content supply chain

Help customers bring human expertise and AI efficiency together into scalable content supply chains. Show how they can accelerate production, expand creative capacity, and deliver more personalized, impactful experiences across every channel.

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PORTFOLIO PLAY

Brand Visibility

Help B2C customers build brand visibility and affinity across the agentic web. Show how to create, optimize, and govern experiences that AI systems will understand—and recommend.

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PORTFOLIO PLAY

Customer Engagement

Help customers unify data, content, and channels to create more relevant experiences, from discovery through loyalty. Show how Adobe can turn disconnected interactions into continuous, AI-powered engagement that grows revenue and customer value.

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