INDUSTRY DEEP DIVE
Consumer goods
The consumer goods industry is evolving quickly as more shoppers turn to buying online—even for products historically best-suited for in-person purchasing. To stay ahead, consumer goods brands must own the customer experience. With Adobe, whether through direct-to-consumer e-commerce capabilities or non-commerce engagement, brands can personalize the shopper experience to establish the meaningful one-to-one relationships consumers demand.
KEY MESSAGING
Adobe for consumer goods
Adobe empowers consumer goods brands to drive digital transformation with tailored strategies and cutting-edge solutions. From modernizing and streamlining content supply chains to creating seamless shopper experiences, Adobe helps brands deliver real impact—accelerating growth and delivering tangible results across B2C and B2B channels.
- Key resources
- Fast-moving consumer goods
Industry-focused Portfolio Plays
Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.
PORTFOLIO PLAY
Content supply chain
Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.
PORTFOLIO PLAY
Unified customer experience
Build lasting customer loyalty with Adobe’s unified portfolio—seamlessly connecting data, insights, and content to deliver personalized experiences and maximize lifetime value across channels.
Industry thought leadership
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