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INDUSTRY DEEP DIVE

Healthcare & life sciences

Consumers overwhelmingly expect their experiences with healthcare and life sciences organizations to mirror those of retail, with the same convenience, optionality, and consistently personalized engagement across touchpoints. As an established strategic partner in the healthcare and life sciences space for years, Adobe continues to help leaders in this industry build the next frontier of engaging and seamless experiences.

Browse resources

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KEY MESSAGING

Adobe for healthcare & life sciences

Adobe helps healthcare and life sciences leaders deliver personalized, connected experiences. With Adobe products, patients enjoy convenience, choice, and tailored engagement—whether scheduling appointments, accessing care, or managing wellness—meeting rising consumer expectations, building trust in a competitive landscape, and creating the future of patient-centric healthcare.

New this year, we've added a customer-facing CXO pitch deck to help you position Adobe with your customers.

Healthcare CXO deck Lifescience CXO deck

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Research & Insights

2026 State of AI Readiness in Healthcare

Understand the factors behind successful AI deployments for marketing and customer experience in Healthcare industry. Use the findings to identify opportunities and help clients maximize AI ROI.

How the AI leaders are succeeding:

5.1x more likely to have a formal AI owner

38% less likely to fall into common failure patterns

7x more likely to know their AI ROI, and where to invest next

Read report | View customer presentation

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Research & Insights

2026 State of AI Readiness in Life Sciences

Explore what it takes to successfully deploy AI across marketing and customer experience in Life Sciences industry. Use the findings to identify opportunities and help clients maximize AI ROI.

How the AI leaders are succeeding:

5.7x more likely to have a formal AI owner

33% less likely to fall into common failure patterns

5.5x more likely to know their AI ROI, and where to invest next

Read report | View customer presentation

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Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

View guide | Watch overview

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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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Life Sciences

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H2 2026 PORTFOLIO PLAY

Agentic Content Supply Chain

Help customers combine human expertise and AI efficiency in scalable content supply chains. Accelerate production, expand creative capacity, and deliver more personalized experiences across every channel.

View Portfolio Play

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H2 2026 PORTFOLIO PLAY

Brand Visibility

Help B2C customers build brand visibility and affinity across the agentic web. Show how to create, optimize, and govern experiences that AI systems will understand—and recommend.

View Portfolio Play

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H2 2026 PORTFOLIO PLAY

Customer Engagement

Help customers unify data, content, and channels to create more relevant experiences, from discovery through loyalty. Show how Adobe can turn disconnected interactions into continuous, AI-powered engagement that grows revenue and customer value.

View Portfolio Play

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Healthcare

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H2 2026 Portfolio Play coming soon
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H1 2026 PORTFOLIO PLAY

Unified customer experience

Build lasting customer loyalty with Adobe’s unified portfolio—seamlessly connecting data, insights, and content to deliver personalized experiences and maximize lifetime value across channels.

View Portfolio Play

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H1 2026 PORTFOLIO PLAY

Content supply chain

Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.

View Portfolio Play

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H1 2026 PORTFOLIO PLAY

B2B experience-led marketing for healthcare & life sciences

Unify marketing and sales for B2B, empowering leaders with AI-driven strategies, personalized buyer journeys, and measurable growth—all from Adobe’s transformative product portfolio.

View Portfolio Play

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Industry thought leadership

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/pfizer.svg | Pfizer
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/thermofisher.svg | Thermofisher
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/chg-healthcare.svg | CHG Healthcare
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/change-healthcare.svg | Change Heathcare
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Browse additional resources

Sales Plays

Customer presentations

Reports & research

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https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

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Consumers overwhelmingly expect their experiences with healthcare and life sciences organizations to mirror those of retail with the same convenience, optionality, and consistently personalized engagement across touchpoints. As an established strategic partner in the healthcare and life sciences space for years, Adobe continues to help leaders in this industry build the next frontier of engaging and seamless experiences.
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