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INDUSTRY DEEP DIVE

High tech

The high tech industry leads global innovation, driving digital transformation through AI, semiconductors, next-gen devices, and software. Covering hardware, software, and professional services, these companies face complex go-to-market challenges—engaging buying groups, scaling personalized content worldwide, and optimizing partner ecosystems. Discover how Adobe helps these predominantly B2B organizations seamlessly align marketing, sales, and customer success.

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KEY MESSAGING

Adobe for high tech

Adobe accelerates growth for companies in high tech with solutions and strategies for content supply chain and B2B marketing. Learn how software, hardware, and services companies unify customer journeys, speed time to market, and drive revenue through intelligent content, data, and journey orchestration.

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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Content supply chain

Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.

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PORTFOLIO PLAY

B2B GTM orchestration

Unify marketing and sales for B2B, empowering leaders with AI-driven strategies, personalized buyer journeys, and measurable growth—all from Adobe’s transformative product portfolio.

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/qualcomm.svg | Read Qualcom customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/cisco.svg | Read Cisco customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/ey.svg | Read EY customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/westerndigital.svg | Read Western Digital customer blog
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https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

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High Tech
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The high tech industry leads global innovation, driving digital transformation through AI, semiconductors, next-gen devices, and software. Covering hardware, software, and professional services, these companies face complex go-to-market challenges — engaging buying groups, scaling personalized content worldwide, and optimizing partner ecosystems. Discover how Adobe helps these predominately B2B organizations seamlessly align marketing, sales, and customer success.
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