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INDUSTRY DEEP DIVE

High tech

The high tech industry leads global innovation, driving digital transformation through AI, semiconductors, next-gen devices, and software. Covering hardware, software, and professional services, these companies face complex go-to-market challenges—engaging buying groups, scaling personalized content worldwide, and optimizing partner ecosystems. Discover how Adobe helps these predominantly B2B organizations seamlessly align marketing, sales, and customer success.

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KEY MESSAGING

Adobe for high tech

Adobe accelerates growth for companies in high tech with solutions and strategies for content supply chain and B2B marketing. Learn how software, hardware, and services companies unify customer journeys, speed time to market, and drive revenue through intelligent content, data, and journey orchestration.

Explore CXO deck

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Research & Insights

2026 State of AI Readiness in High Tech & Software

Understand what it takes to effectively deploy AI for marketing and customer experience in the High Tech industry. Use the insight to help clients improve their AI ROI.

How the AI leaders are succeeding:

2.3x more likely to have a formal AI owner

15% less likely to fall into common failure patterns

6x more likely to know their AI ROI, and where to invest next

Read report View customer presentation

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Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

View guide Watch overview

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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Content supply chain

Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.

View deck

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PORTFOLIO PLAY

B2B GTM orchestration

Unify marketing and sales for B2B, empowering leaders with AI-driven strategies, personalized buyer journeys, and measurable growth—all from Adobe’s transformative product portfolio.

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/qualcomm.svg | Read Qualcom customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/cisco.svg | Read Cisco customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/ey.svg | Read EY customer blog
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/westerndigital.svg | Read Western Digital customer blog
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https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

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High Tech
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The high tech industry leads global innovation, driving digital transformation through AI, semiconductors, next-gen devices, and software. Covering hardware, software, and professional services, these companies face complex go-to-market challenges — engaging buying groups, scaling personalized content worldwide, and optimizing partner ecosystems. Discover how Adobe helps these predominately B2B organizations seamlessly align marketing, sales, and customer success.
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