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INDUSTRY DEEP DIVE

Media & entertainment

The media and entertainment industry, which includes sports, gaming, streaming services, pay TV, broadcast networks, publishing, and telecommunications, is undergoing a profound digital transformation—reshaping every aspect of the value chain. Adobe is playing a strategic role in helping these organizations redefine consumer engagement and access, innovate delivery models, and unlock new monetization strategies.

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https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/fragments/product-overview/notification

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KEY MESSAGING

Adobe for media & entertainment

Adobe’s AI-powered solutions help media, entertainment, and telecom brands attract and engage audiences, measure impact, and increase revenue by speeding content creation, personalizing viewer and fan experiences, and unlocking new data‑driven revenue streams.

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  1. Key resources
  2. Telecom
  3. Sports
  4. Streaming
  5. Publishing
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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Unified customer experience

Build lasting customer loyalty with Adobe’s unified portfolio—seamlessly connecting data, insights, and content to deliver personalized experiences and maximize lifetime value across channels.

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PORTFOLIO PLAY

Content supply chain

Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.

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PORTFOLIO PLAY

B2B GTM orchestration

Unify marketing and sales for B2B, empowering leaders with AI-driven strategies, personalized buyer journeys, and measurable growth—all from Adobe’s transformative product portfolio.

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/paramount.svg | Paramount
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/telmore.svg | Read Telmore
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/cox.svg | Read Communication
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/xfinity.svg | Read Xfinity
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Sales Plays

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Reports & research

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https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

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Media & Entertainment
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The media and entertainment industry includes sports, gaming, streaming services, pay TV, broadcast networks, publishing, and telecommunications, is undergoing a profound digital transformation — reshaping every aspect of the value chain. Adobe is playing a strategic role in helping these organizations redefine consumer engagement and access, innovate delivery models, and unlock new monetization strategies.
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