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INDUSTRY DEEP DIVE

Media & entertainment

The media and entertainment industry, which includes sports, gaming, streaming services, pay TV, broadcast networks, publishing, and telecommunications, is undergoing a profound digital transformation—reshaping every aspect of the value chain. Adobe is playing a strategic role in helping these organizations redefine consumer engagement and access, innovate delivery models, and unlock new monetization strategies.

Browse resources

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KEY MESSAGING

Adobe for media & entertainment

Adobe’s AI-powered solutions help media, entertainment, and telecom brands attract and engage audiences, measure impact, and increase revenue by speeding content creation, personalizing viewer and fan experiences, and unlocking new data‑driven revenue streams.

New this year, we've added a customer-facing CXO pitch deck to help you position Adobe with your customers.

Explore CXO deck

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Research & Insights

2026 State of AI Readiness in Media & Entertainment

Understand the factors behind successful AI deployments for marketing and customer experience in Media & Entertainment. Use the insights to help clients strengthen their AI strategy and ROI.

How the AI leaders are succeeding:

3.3x more likely to have a formal AI owner

20% less likely to fall into common failure patterns

3x more likely to know their AI ROI, and where to invest next

Read report | View customer presentation

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Research & Insights

2026 State of AI Readiness in Telecommunications

Explore what it takes to successfully deploy AI across marketing and customer experience in Telecommunications. Use the findings to identify opportunities and help clients maximize AI ROI.

How the AI leaders are succeeding:

6x more likely to have a formal AI owner

36% less likely to fall into common failure patterns

4x more likely to know their AI ROI, and where to invest next

Read report | View customer presentation

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Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

View guide | Watch overview

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Explore resources & sub-industries

  1. Key resources
  2. Telecom
  3. Sports
  4. Streaming
  5. Publishing
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Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Agentic Content supply chain

Help customers bring human expertise and AI efficiency together into scalable content supply chains. Show how they can accelerate production, expand creative capacity, and deliver more personalized, impactful experiences across every channel.

View deck

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PORTFOLIO PLAY

Brand Visibility

Help B2C customers build brand visibility and affinity across the agentic web. Show how to create, optimize, and govern experiences that AI systems will understand—and recommend.

View deck

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PORTFOLIO PLAY

Customer Engagement

Help customers unify data, content, and channels to create more relevant experiences, from discovery through loyalty. Show how Adobe can turn disconnected interactions into continuous, AI-powered engagement that grows revenue and customer value.

View deck

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Industry thought leadership

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Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/paramount.svg | Paramount
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/telmore.svg | Read Telmore
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/cox.svg | Read Communication
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/xfinity.svg | Read Xfinity
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Browse additional resources

Sales Plays

Customer presentations

Reports & research

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https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

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The media and entertainment industry includes sports, gaming, streaming services, pay TV, broadcast networks, publishing, and telecommunications, is undergoing a profound digital transformation — reshaping every aspect of the value chain. Adobe is playing a strategic role in helping these organizations redefine consumer engagement and access, innovate delivery models, and unlock new monetization strategies.
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