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Drive success with industry-focused content

Understand the trends, challenges, and opportunities shaping your customers' businesses. These resources help you deliver more relevant conversations, stronger recommendations, and greater customer value.

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Tools for customer conversations

When partners lead with industry insight, they don’t just sell products—they become trusted advisors. And that’s how we win together.

Industry Portfolio Plays. Identify opportunities to inspire enterprise-wide transformation and pave the way for long-term customer relationships.

Sub-Industry POVs. Access content and resources at the sub-industry level, tailored to their challenges, use cases and how Adobe applications can drive value.

Industry Thought Leadership. Learn about the latest industry trends and research driving transformation in specific industries.

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Research & Insights

2026 State of AI Readiness Report

Some organizations are ready to maximize the benefits of AI in marketing and customer experience. Many aren’t. Learn what sets the leaders apart.

The State of AI Readiness report gives Adobe partners a data-backed way to guide clients past experimentation and toward AI programs that actually scale.

Read report View reports by industry

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Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

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Playbook

AI Organizational Readiness Playbook

Help customers assess their AI readiness and understand how to move toward integrated AI operating models that deliver better ROI.

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Framework

The Modern Marketing Operating Model

How to help clients close the gap between customer expectations and marketing operations, using Adobe and AI to scale trusted and more agile go‑to‑market execution. Divided into B2C and B2B versions.

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How to use our industry resources

Industry Portfolio Plays. Identify opportunities to inspire enterprise-wide transformation and pave the way for long-term customer relationships.

Sub-industry POVs. Access content and resources at the sub-industry level, tailored to their challenges, use cases, and how Adobe applications can drive value.

Industry thought leadership. Learn about the latest industry trends and research driving transformation in specific industries.

Our annual Partner Kickoff Series includes a dedicated session that explores Adobe’s strategy and how you can activate our resources. Use the button below to watch now.

Watch overview now