INDUSTRY DEEP-DIVE
Travel and Hospitality
This will be some marketing text about the industry overall and how Adobe is addressing industry challenges. In the face of increasingly competitive market pressures, customer experience improvements are a top priority for global financial institutions. Adobe products are driving revenue and efficiency through personalized experiences, enhanced self-service and increasing customer engagement.
KEY MESSAGING
Adobe x Travel and Hospitality
Link to Adobe’s enablement decks for partners. Summary text about Adobe’s industry perspective including a partner enablement tone, how to activate
- Key Resources
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INDUSTRY GO-TO-MARKET STRATEGY
Industry name portfolio plays
This will be a standalone deck with all industry messaging for a given industry, likely pulled out of the Sales Play Activation & Discovery Guide decks. Neerav will help supply content. Will link to Sales Plays page with content filtered by Portfolio Play and industry name.
10x new marketing programs created in one year, 3x faster marketing program creation, months of development eliminated with turnkey integrations
Management of 55M+ web pages (65 websites in 30+ languages), 15% traffic increase, 131% quote acceptance rate increase, 55% email open rate increase, 71% click-through rate increase
25% yearly increase in unique visitors and page views, support for 40% mobile traffic increase, 3x validated assets migrated to DAM
80% of orders can be placed entirely online, 15% of manual order processes automated, 83% of orders placed via the online buyer portal
55% increase in net merchandised value, accelerated time to create and update websites, reduced deployment of cross-market campaigns from months to days
Industry thought leadership
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Browse additional industry resources
Sales plays
Customer-facing materials
Reports & research
3rd party extensions
Service delivery
Support
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