#F8F8F8

INDUSTRY DEEP DIVE

Travel & hospitality

Travel and hospitality brands face rising pressure as fragmented data, shifting traveler expectations, and outdated structures slow their ability to deliver seamless, personalized journeys. With social proofing reshaping customer decision‑making and growing expectations for omnichannel experiences, Adobe is helping companies break silos, modernize tech, and create trustworthy, responsive experiences that keep pace with today’s on-the-go traveler.

Browse resources

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/fragments/product-overview/notification

#000000

KEY MESSAGING

Adobe for travel & hospitality

Adobe supports travel and hospitality brands respond to shifting expectations by unifying customer data, enabling real‑time personalization, and delivering trusted omnichannel experiences that keep pace with today’s influence‑driven travelers and guests.

New this year, we've added a customer-facing CXO pitch deck to help you position Adobe with your customers.

Explore CXO deck

#E5F0FE

Research & Insights

2026 State of AI Readiness in Travel & Hospitality

Understand what it takes to effectively deploy AI for marketing and customer experience in Travel & Hospitality sector. Use the insight to help clients improve their AI ROI.

How the AI leaders are succeeding:

5.7x more likely to have a formal AI owner

34% less likely to fall into common failure patterns

4.4x more likely to know their AI ROI, and where to invest next

Read report View customer presentation

#F7F7F7
Bottom, center, contain
Bottom, right, cover
Bottom, right, cover

Sales Enablement

AI Narrative Guide

Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.

View guide Watch overview

style
static-links, l spacing
masonry
full-width, span 8, span 4

Explore resources & sub-industries

  1. Key resources
  2. Hotel
  3. Airline
  4. Dining
  5. Cruise
active tab
1
id
l-pills
Title
Cards per page
3
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • 6cd29b81-238f-3120-80d7-3502ed8c5b1d
  • f0dd2f35-b5d1-3407-a53e-d6886debb5f5
  • 9665d1ed-74fd-3753-83ca-4977db5fd95d
featured-cards-stage
  • a281ca6b-40f8-419a-b4fe-0074b453802d
  • 195cb7cc-dc9a-400e-a0a8-738e1e14145c
Pagination
disable
Design
half height card
Filters Panel
disable
sources
da-dx-partners,bacom
tab
l-pills, 1
style
xl-spacing
Title
Cards per page
1
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • 0e201aac-522d-3d56-a56d-ccab9d65b0fc
featured-cards-stage
  • 0f06b12a-66a8-4c57-adf8-551978fe57e0
Pagination
disable
Design
half height card
Filters Panel
disable
sources
da-dx-partners,bacom
tab
l-pills, 2
style
m-spacing
Title
Cards per page
1
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • 7e2f2b92-188e-354d-a771-9c990623a85b
featured-cards-stage
  • 7e2f2b92-188e-354d-a771-9c990623a85b
Pagination
disable
Design
half height card
Filters Panel
disable
sources
da-dx-partners,bacom
tab
l-pills, 3
style
m-spacing
Title
Cards per page
1
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • 8251b719-4a6e-39bb-9756-69fab4dea628
  • d56ee4f3-d81e-5b01-b01a-006b582c658a
featured-cards-stage
  • 8251b719-4a6e-39bb-9756-69fab4dea628
Pagination
disable
Design
half height card
Filters Panel
disable
sources
da-dx-partners,bacom
tab
l-pills, 4
style
m-spacing
Title
Cards per page
1
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • d1a788e8-34f8-30a1-b7ee-01158337743f
featured-cards-stage
  • d1a0a427-5887-447b-9981-ffefa4bc1cdc
Pagination
disable
Design
half height card
Filters Panel
disable
sources
da-dx-partners,bacom
tab
l-pills, 5
style
m-spacing
#E5F0FE
top, right, cover
top, right, cover
top, right, cover

Industry-focused Portfolio Plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further, tailoring key messaging to common industry needs and challenges.

#F8F8F8
top, right, cover
top, right, cover
top, right, cover

PORTFOLIO PLAY

Agentic Content supply chain

Help customers bring human expertise and AI efficiency together into scalable content supply chains. Show how they can accelerate production, expand creative capacity, and deliver more personalized, impactful experiences across every channel.

View deck

#F8F8F8
top, right, cover
top, right, cover
top, right, cover

PORTFOLIO PLAY

Brand Visibility

Help B2C customers build brand visibility and affinity across the agentic web. Show how to create, optimize, and govern experiences that AI systems will understand—and recommend.

View deck

#F8F8F8
top, right, cover
top, right, cover
top, right, cover

PORTFOLIO PLAY

Customer Engagement

Help customers unify data, content, and channels to create more relevant experiences, from discovery through loyalty. Show how Adobe can turn disconnected interactions into continuous, AI-powered engagement that grows revenue and customer value.

View deck

masonry
full width, span 4, span 4, span 4
style
s-gap, xl-spacing

Industry thought leadership

Title
Cards per page
3
Collection tags
Collection tags
  • caas:industry/travel-and-hospitality
featured-cards
  • ac6e5948-837b-5e00-b2b7-1957b8375cd5
  • 1a86c3c9-b7d5-3623-a340-b6b3744257d5
  • 8a635c34-c60e-542f-bff1-1af1f15d3527
featured-cards-stage
  • ac6e5948-837b-5e00-b2b7-1957b8375cd5
  • 9d4ee01d-9f70-4016-83d6-9099fe5e36e4
Pagination
disable
Design
Filters Panel
disable
Style
5 up
sources
da-dx-partners,bacom
background
linear-gradient(180deg, #44B0FF 32.95%, #1473E6 91.96%)
style
l spacing

Customer success stories

https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/mnemonics/brightline-logo.svg | Read Brightline customer blog
style
three up, xs spacing

Browse additional resources

Sales Plays

Customer presentations

Reports & research

style
three up, l-spacing

https://main--da-dx-partners--adobecom.aem.live/eds/partners-shared/fragments/cta-banner/invite-colleagues

anchor
industries

Explore all Travel & hospitality assets

Title
Cards per page
18
CaaS-Filter
caas:content-type
CaaS-Filter
caas:products
Sort
  • newest_default
  • oldest
Collection tags
  • caas:industry/travel-and-hospitality
Date-Filter
false
Pagination
load more
Design
Filters Panel
enable
Sources
da-dx-partners,bacom
style
l spacing bottom
CardTitle
Travel & Hospitality
cardDate
CardImage
CardImageAltText
CardDescription
The travel and hospitality industry is fast-paced, highly cyclical, and a powerhouse driver of global economic growth. Every segment of the industry recognizes that digital channels are essential for unlocking revenue and boosting profitability. With Adobe digital experience solutions, your clients can transform these opportunities into measurable success, fueling growth and elevating traveler and customer experiences like never before.
ContentType
Tags
industry
Details
cta1Text
cta1URL
BadgeText
BadgeImage
Authoring Tips
For more information and advanced features see theSend to Caas documentation page.