A new era for Adobe Partners begins March 1, 2026

Adobe is proud to lead in creativity and marketing in the age of AI, helping brands deliver personalized, data-driven experiences at scale. As the digital landscape evolves, so too must the ways we empower our partners to innovate, grow, and lead. Our partners are more than collaborators. They are catalysts for customer success, innovation, and transformation. From Solution Partners delivering enterprise-scale implementations to Technology Partners building integrations that extend Adobe’s capabilities, our ecosystem is foundational to how we help customers solve their most complex digital experience challenges.

On March 1, 2026, we’re launching the  Adobe Digital Experience Partner Program  — a unified, experience-led initiative that merges the Solution Partner Program and Technology Partner Program into a single, streamlined framework. This transformation is designed to empower our partners with multiple, flexible paths to success, personalized engagement, and recognition that reflects the full spectrum of their contributions.

Why this matters

The new program is more than a structural update. It is a strategic evolution. It reflects Adobe’s commitment to keeping partners front and center. Partners can choose how they engage with Adobe, whether building integrations, delivering services, or co-selling, and be recognized for the totality of their impact. A single-entry point, unified onboarding, and a common agreement structure simplify the partner journey and align with best-in-class industry programs.

Recognition that reflects real impact

The Adobe Digital Experience Partner Program is designed to showcase the full breadth of a partner’s expertise and excellence. Partners will be acknowledged for their expertise, customer success, and strategic alignment. This includes specializations, certifications, and technical validations like App Assured and Accredited Partner Solutions. Co-sell designations and strategic initiative badges highlight partners who drive joint success with Adobe in key areas such as content supply chain and personalization. These recognitions are not just internal markers, they are externally visible and searchable in the redesigned Partner Directory, which integrates both partner and solution finders. This ensures that customers, Adobe teams, and other partners can easily discover and connect with the right expertise across the ecosystem.

The reimagined Partner Experience Hub

The Partner Experience Hub is the new digital front door to the Adobe partner ecosystem. Designed to be intuitive and personalized, the Hub offers streamlined navigation across product, sales, learning, and support centers. It consolidates all program elements into a single view, allowing partner admins to manage company-level entitlements, while individual users can track their own credentials and progress. This centralized experience saves time and reduces friction, making it easier for partners to engage with Adobe and access the resources they need to grow.

The new Benefits Center

A major enhancement for Solution Partners is the introduction of the Benefits Center, a modern subscription management platform powered by Adobe Commerce. This self-service tool allows partners to select and manage their program benefits, pay annual fees, and purchase a-la-carte enhancements. With flexible payment options including credit card, invoice, and ACH, the Benefits Center simplifies financial operations and gives partners more control over their membership.  This is an Adobe-on-Adobe experience we’re proud of, built to scale with our partners’ ambitions.

What Solution Partners can expect

Solution Partners can look forward to simpler and more consistent program level management that rewards long-term investment. The program embraces all partner types and business models, whether a partner is building solutions, delivering services, or co-selling with Adobe. Benefits scale with a partner’s level of engagement, and a-la-carte partner benefits allow partners to lean in and accelerate their growth. The enhanced recognition framework makes it easier for partners to differentiate themselves in the market, while the Partner Experience Hub and Partner Directory ensure visibility and discoverability across the ecosystem. Whether a partner is just starting their Adobe journey or scaling a mature practice, the program is designed to meet each partner where they are and help them go further.

What’s next?

To prepare for the launch on March 1, 2026, here’s what partners should do:

• Review the Program Guide
  A detailed guide outlining the new structure, benefits, and requirements will be available soon.

• Join a program walkthrough webinar
  Invitations will be sent out in January for webinars that walk through the new program, showcase the redesigned Partner Experience Hub, and answer common questions.

• Set up your payment information
  Billing Contacts should ensure that payment information is updated in the Benefits Center prior to the billing date of March 1, 2026. This will ensure seamless processing of the annual program fee for the new program year.

Note: All existing program requirements and benefits will remain unchanged until the program year ends on February 28, 2026.