Why brand visibility matters

Customers are increasingly turning to AI assistants, generative search experiences, and conversational platforms to research products, compare solutions, and make purchasing decisions.

This shift means organizations must think beyond traditional search rankings. Success increasingly depends on:

• Being present in AI-generated responses
• Understanding how competitors are being recommended
• Identifying the topics and questions that influence customer decisions
• Ensuring content is structured and optimized for AI-driven discovery

For brands, the challenge is no longer simply being found, it’s understanding how AI systems interpret, represent, and recommend your organization.

Introducing Adobe Brand Visibility

Adobe Brand Visibility is designed to help organizations navigate this new era of AI-driven discovery.

By combining Adobe’s experience capabilities with Semrush’s market intelligence, organizations will gain a more complete understanding of how their brand appears across AI-powered channels and what actions they can take to improve visibility.

At a high level, Adobe Brand Visibility will help organizations:

Understand

Gain insight into how brands appear across AI-powered experiences, where competitors are winning attention, and which topics matter most to customers.

Identify opportunities

Discover gaps in content, coverage, and digital presence that may impact how AI systems surface and recommend a brand.

Take action

Move from insight to execution by helping teams prioritize content, optimization, and experience improvements that can strengthen brand visibility.

Measure impact

Connect visibility efforts to meaningful business outcomes, helping organizations understand the value of their investments in AI-era discoverability.

What this means for Adobe partners

For Adobe partners, the combination of Adobe and Semrush creates new opportunities to help clients address one of the fastest-growing priorities in digital marketing.

Potential opportunities include:

• Brand visibility assessments and advisory services
• AI discovery and content strategy engagements
• Experience optimization initiatives
• Governance and measurement frameworks
• Ongoing managed services focused on AI-era discoverability

As organizations look for guidance on how to adapt to changing customer discovery behaviors, partners will play a critical role in helping clients develop strategies that connect visibility, content, experiences, and business outcomes.