The buzzer has sounded. Meet the Beat the Buzzer winners.
Three categories. Three winners. Five minutes each, no overtime. These EMEA Partners built real, working demos that delivered the moment that mattered.
October 15, 2026
When we launched Beat the Buzzer, we asked EMEA Partners for one thing: a live demo that solves a real problem and delivers a single unforgettable moment in five minutes or less. No mockups, no slideware, no "imagine if."
Partners answered. Teams from 9 countries (Austria, Croatia, Denmark, Germany, Italy, Poland, Spain, Switzerland, and the UK) submitted demos across three categories (the courts): Content Supply Chain, Customer Engagement, and Brand Visibility.
Nine submissions were shortlisted to present live to the Adobe panel on Demo Day. Every demo was judged on Power (business impact), Precision (technology impact), and X-Factor (the wow). Each court was scored separately.
Beat the Buzzer by the numbers
The challenge had teams lining up from day one. More than 100 people from 30 partner teams registered, and 20 teams (71 builders) were approved to take their shot.
- 109 people registered
- 30 partner teams
- 20 teams approved
- 9 finalists
Most teams brought a full four-person squad, with architects, developers, and solution consultants working together against the same five-minute clock.
Congratulations to everyone who stepped up to show off their A-game. Here are your winners.
The winners
Court 1 · Content Supply Chain
Streamlining how content is created, managed, and delivered
Antegma
Late Launch, Rescued: One Agent Builds the Entire Campaign
The wow: Workfront and Coworker plus AI agents build and publish the whole campaign
The impact: Keep a campaign on time and brand-compliant despite a late launch
“This was one of the strongest demonstrations of Workfront Planning that I have seen. The team showed how Planning can act as a central orchestration layer across connected business processes.”
Aaron Kiely
Partner Solutions Consultant
Court 2 · Customer Engagement
Deepening how customers connect, interact, and stay.
IBM iX
Saving Emma: Churn Rescued in Real Time, from Outage to Loyalty
The wow: Repeated outages flag a Gold customer as a churn risk, and Journey Optimizer picks the right offer and channel, with human escalation
The impact: Retain at-risk customers before they leave
“IBM iX made the most extensive use of Adobe technology across events, profiles, and journeys. The final demo showed real work end-to-end, and the shareable link let judges try it themselves.”
Nishant Pithia
Enterprise AI Architect
Court 3 · Brand Visibility
Bringing the brand to life and making it impossible to ignore
Comwrap Reply
From Invisible to Cited: AI Visibility Gap to Live AEM Page
The wow: One topic reveals the AI visibility gap and produces a ready-to-publish AEM page
The impact: Get your brand cited by AI, with no media spend
”Compelling business problem with complete end-to-end solution. Extensive use of Adobe tech and use of App Builder to combine point products into an end-to-end offering.”
Ben Forsaith, Director
EMEA Partner Solutions Consulting
The finalists
Six more teams punched their ticket to the finals with standout demos. Congratulations to all of them.
Accenture
Ask the Future: Simulate the Season, Then Style the Look
AI agents test strategies on synthetic customers, then Brand Concierge builds the winning outfit from one request. Know what sells before launch, and turn intent into a shoppable look.
Cognizant
One Request, Every Market: From Workfront to Activation
One Workfront request becomes translated, AI-reviewed push notifications in every market. No manual copy-paste, faster localization.
Cyber64
Crosscheck: Outwrite Your Competitors, Right in the Editor
Competitor changes are spotted and turned into draft copy inside the authoring UI. React to competitors in minutes.
JAKALA
Legacy to Edge Delivery in Days, With Brand Concierge Talking to Leads
A legacy landing page is migrated in hours, with Brand Concierge answering visitors. Faster site, fewer lost leads.
JTF Marketing
Campaign Builder: A Full Marketo Webinar in Minutes, Not Hours
An AI Campaign Builder clones a Marketo webinar program and fills in every token, image, and email in about 3.5 minutes. Hours of marketing ops work cut to minutes.
Merkle
From Figma Link to Live AEM Page, Edited by Chat
A Figma URL turns into a live AEM page, with themes and new pages added by chat. Design to published site in minutes.
Watch the demos
See the champions and top contenders in action. Five minutes each, all real.
Courtside training
To get every team match-ready, Adobe ran courtside training: an intro webinar plus category-specific sessions for Brand Visibility, Customer Engagement, and Content Supply Chain. The coaching focused on how to open fast, cut setup friction, and engineer one clear "wow" moment.
Missed a session or want to step up your game? All recordings are available on demand.
What made these demos win
- Real over rehearsed. Live, working solutions anchored to actual customer challenges.
- One clear moment. Each winner built toward a single, memorable payoff rather than a feature tour.
- Respect for the clock. Winners kept the story tight to finish inside five minutes.
"We genuinely enjoyed the experience. It was a great opportunity to explore how Brand Visibility, and specifically Brand Concierge and Edge Delivery Services, together with other Adobe capabilities, can address a range of common business pain points.”
Matias Acosta
Head of Adobe Global Hub - Executive Director, JAKALA
Thank you
Thank you to every partner who registered, built, and presented, and to our nine judges for their time and feedback: Igor Corvers, Veronika Bruce, and Aaron Kiely (Content Supply Chain); Nishant Pithia, Oliver Hueg, and Elena Savvides (Customer Engagement); and Simon Coles, Ben Forsaith, and Maria Scaroni (Brand Visibility). A special thank you to the Adobe Partner Technical Services team for providing the environments in almost no time, so every team could start building right away.
https://main--da-dx-partners--adobecom.aem.page/eds/partners-shared/fragments/cta-banner/credentials
The buzzer has sounded. Meet the Beat the Buzzer winners.
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