Adobe announces new products and solutions at Summit

At Adobe Summit 2026 last week, we unveiled a set of new products and updates focused on helping brands deliver more personalized customer experiences by connecting creativity, marketing, and data with AI-powered workflows. The announcements reinforced Adobe’s push toward making teams more efficient end-to-end, so they can move from insights to execution with less friction and more consistency across channels.

We will be rolling out additional content and resources on the Partner Experience Hub next month. In the meantime, here are the highlights:

Adobe CX Enterprise

A new end-to-end agentic system that will simplify how businesses manage their entire customer lifecycle—from acquiring and engaging prospects to driving conversion and lasting loyalty.

Agentic AI ecosystem

We announced a major expansion of our agentic ecosystem across leading AI platforms including Anthropic, Google, Microsoft, OpenAI, and others, enabling businesses to scale agent-powered workflows across any surface.

Adobe Brand Intelligence

One of our major new updates across Adobe GenStudio, Adobe Brand Intelligence offers a suite of AI-powered features trained on customer brand resources to create a continuously learning engine that helps ensure brand alignment across increasing volumes of content.

Adobe CX Enterprise Coworker

This new solution simplifies the process of bringing together data and content across fragmented systems to deliver personalized experiences at scale, with AI agents that can orchestrate workflows based on defined goals.

Brand visibility solution

Adobe Experience Manager now has a contextual layer that enables AI agents to help build and optimize digital experiences, while innovations across Adobe Commerce, Adobe LLM Optimizer, and Adobe Brand Concierge will help brands improve AI visibility and deliver compelling experiences that boost engagement.