ADOBE APPLICATION SALES TACTICS
Adobe Advertising
Application Sales Tactics for Adobe Advertising let you showcase to your clients how they can use the platform and it’s AI-powered algorithms to increase conversions across channels and make the most of their advertising spend.
KEY MESSAGING
Start here: Positioning Adobe Advertising
Advertisers need a centralized environment—built for the age of AI and generative AI—to create and manage ad campaigns across channels. Adobe Advertising offers a demand-side platform (DSP); a Search, Social, and Commerce (SSC) platform; and dynamic creative optimization (DCO) for assets to help brands optimize engagement and ad performance.
AAC: Overview
Sell Adobe Advertising by providing an overview of Adobe’s centralized platform for buying paid media and maximizing ad performance across channels as well as optimizing ad creative.
AAC: Creative
Sell Adobe Advertising's new creative solution that focuses on solving next-gen creative optimization problems across the open web.
AAC: Demand-Side Platform (DSP) Connected TV (CTV)
Position Adobe Advertising as the best-in-class connected TV solution for marketers that extends the power of Adobe customer experience applications to the fastest-growing paid media channel.
AAC: DSP Display
Position the performance advertising capabilities of Adobe Advertising that help marketers maximize paid media budgets and increase return on ad spend (ROAS) across devices, publishers, and browsers.
AAC: Performance Assist
Position the Search, Social, and Commerce tool of Adobe Advertising as a way to enhance publisher performance through Adobe’s models and signals.
AAC: Search, Social, & Commerce
Position Adobe's advertising product that helps marketers navigate the growth and fragmentation of the evolving walled garden space by helping them predict and optimize paid search budgets that maximize conversion.
Adobe’s value proposition
In a fragmented media landscape, many companies struggle to make the most of their ad spend to drive branding and sales goals. Adobe Advertising helps companies boost ad performance across connected TV (CTV), display, video, and search, with dynamic creative optimization and by using more signals and better models. It also includes native integrations with applications from Adobe and key partners in the advertising arena, such as publishers, supply-side platforms (SSPs); Search, Social, and Commerce (SSC) partners; and identity and brand safety partners.
Key value drivers
- Maximize conversions and minimize media waste across channels and publishers, from video to connected TV (CTV) with Adobe’s demand-side platform (DSP)
- Boost reach and results with cross-platform optimization for major walled gardens like Google, Microsoft, and Meta using the Adobe Advertising Search, Social, and Commerce platform (SSC)
- Unleash the power of generative AI for dynamic creative optimization (DCO) in real time with Adobe Advertising Creative
- Integrate with other Adobe Experience Cloud products—including Adobe Analytics and Adobe Real-Time CDP—or with other advertising-related partners to optimize campaigns, personalize experiences, gain insights across paid media channels, and drive performance