ADOBE APPLICATION SALES PLAY
Adobe Campaign
Leverage Application Sales Play for Adobe Campaign to show your clients how they can benefit from upgrades and upsells of their trusted Adobe application for connecting with customers with scalable cross-channel campaigns.
KEY MESSAGING
Start here: Positioning Adobe Campaign
High-performing campaigns are those that personalize customer engagement across channels. Adobe Campaign easily handles massive data volumes and complex campaigns with fast processing and reliable message delivery.
Upgrade to Adobe Campaign V8 Managed Cloud
Upsell legacy Adobe Campaign customers to Campaign V8 Managed Cloud Services, highlighting AI innovation, a streamlined web UI, and seamless Adobe Experience Platform integrations. Drive revenue growth, strengthen retention, and unlock cross-sell opportunities.
Managed Cloud Services Advanced to Enterprise Upsell
Maturity upsell customers from the Advanced to Enterprise tier in Managed Cloud Services, offering personalized, hands-on support and guidance. This upgrade drives revenue growth, boosts retention, and opens cross-sell opportunities with Adobe Journey Optimizer (Mobile) and Real-Time CDP, creating long-term, stable revenue streams.
Active Profiles and Features Upsell
Increase the capacity or scope of a customer’s existing license to meet growing business needs, adding more active profiles, new features, or more channels. This tactic aims to deepen customer engagement and stickiness and drive higher revenue.