ADOBE APPLICATION SALES TACTICS
Adobe Commerce Optimizer
With Application Sales Tactics for Adobe Commerce Optimizer, show clients how Adobe Commerce Optimizer enables them to deliver the commerce experiences today’s customers demand, boosting traffic and conversions with a high-performance storefront, flexible catalog, and AI-powered merchandising that works with any ecommerce platform.
KEY MESSAGING
Start here: Positioning Adobe Commerce Optimizer
As ecommerce markets grow and buyers expect personalized, seamless, AI-enhanced shopping across channels, companies need a path to a modern composable commerce platform. Adobe Commerce Optimizer delivers that path with a flexible, global-ready catalog, an AI-driven storefront that works with your existing commerce stack, AI-powered workflows that boost team efficiency, and the ability to deploy directly on top of your current backend commerce engine.
B2C & B2B New Business
Acquire new B2C and B2B customers on a third-party solution who are experiencing one or many of the pain points, including struggling with storefront agility, catalog volumes, performance, or managing and releasing products.
PaaS to Adobe Commerce as a Cloud Service Migration
Target existing platform-as-a-service (PaaS) customers to migrate them to the cloud service deployment of Adobe Commerce to improve experiences, expand their catalog, or increase discovery with AI-powered merchandising.
Adobe Experience Manager Cross-sell
Cross-sell Commerce Optimizer into customers that have Experience Manager Sites to drive use of Sites across third-party ecommerce solutions.
Adobe’s value proposition
Adobe Commerce Optimizer empowers businesses to accelerate growth with a flexible, scalable catalog and high-performance storefront, enabling modern, multi-brand experiences without the need to re-platform from third-party ecommerce tools. By unifying data from multiple systems and enhancing merchandising with native generative AI, Commerce Optimizer elevates product discovery and streamlines operations so teams can deliver richer, more personalized commerce experiences at scale.
Key value drivers
- Improve performance and authoring by delivering content closer to customers, speeding up site interactions, and enabling smooth editing with a rich visual editor
- Scale and adapt your catalog with tools that support customization, multi-store management, and seamless growth into new markets
- Unlock AI services to boost merchandising and content output, giving your teams new generative AI workflows that let them expand use cases and create more upsell opportunities from a unified interface
- Avoid expensive re-platforming by delivering modern, personalized, and consistent global experiences without modifying your existing commerce backend