ADOBE APPLICATION SALES TACTICS
Adobe Experience Manager Forms
Application Sales Tactics for Adobe Experience Manager Forms let your clients transform their static forms into personalized digital experiences and leverage innovations available with generative AI.
KEY MESSAGING
Start here: Positioning Adobe Experience Manager Forms
Many companies rely on paper-based or fragmented, in-house form solutions that create siloed data and disconnected user experiences. With Adobe Experience Manager Forms, your customers can transform static forms into a key enabler for personalized digital journeys, leveraging AI to add value as AI-driven interactions become the norm.
Forms Modernization
Replace in-house or legacy form solutions with an agentic, generative AI-powered and scalable solution.
Interactive Communications
Replace static PDFs or legacy platforms with a scalable, flexible, and multi-channel solution.
Cloud Acceleration
Migrate current on-premise Forms customers to the cloud services deployment that has Edge Delivery Services.
Adobe’s value proposition
Using Experience Manager Forms, your customers can make the evolution from data collection to agentic systems that understand author and user intent, adapt in real time, and integrate with AI agents. Your customers benefit from generative AI-assisted authoring, multi-modal experiences, and agentic automation, enabling them to accelerate time to value, enhance user engagement, and reduce operational costs.
Key value drivers
- Boost time to value by creating and deploying forms in hours with AI-assisted automation
- Increase conversion rates with adaptive, personalized experiences for higher completion and engagement
- Reduce IT overhead by consolidating legacy systems, with lower maintenance using workflow automations
- Streamline operations by enabling both human and AI agents to trigger, process, and complete form workflows intelligently
- Scale for growth with a flexible foundation for evolving generative AI and agentic-powered experiences enterprise wide