ADOBE APPLICATION SALES TACTICS
Adobe Experience Manager Guides
Application Sales Tactics for Adobe Experience Manager Guides let you position a modern, cloud-native component content management system (CCMS) that’s powered by AI.
KEY MESSAGING
Start here: Positioning Adobe Experience Manager Guides
Customers demand long-form content—from product documentation to support portals and knowledgebases. As they use generative-AI search and chatbots to find answers, they expect accurate, easy-to-find results. Adobe Experience Manager Guides offers your clients an AI-powered CCMS that scales content production, makes content easily discoverable, and delivers accurate output.
CCMS Rip & Replace
Replace legacy competitors hindered by slow development, near end-of-life offerings, or poor customer support after a merger and acquisition.
Move to Enterprise CCMS
Position Guides to organizations looking to scale content production with an enterprise-class solution, targeting Adobe FrameMaker and RoboHelp customers or Microsoft Word and SharePoint users.
Cross-sell to Workfront
Leverage the native integration between Experience Manager Guides and Adobe Workfront to open new co-sell and cross-sell opportunities.
Modernize Documentation or Knowledgebase Portal with Sites
Position combining Experience Manager Guides and Sites to current Sites customers and prospects to deliver a modern documentation or knowledgebase portal.
Unify Content Management with Assets
Position Experience Manager Guides with Experience Manager Assets as a better together story to centralize content management with a digital asset manager (DAM) and CCMS.
Adobe’s value proposition
Experience Manager Guides is a modern, cloud-native, and AI-powered CCMS that lets your clients centrally author, review, publish, and manage long-form content across the channels that their customers use. A built-in web editor, web-based reviews and collaboration, structured content management, and omnichannel publishing accelerate content production and everywhere delivery while improving discoverability and reducing customer support costs.
Key value drivers
- Boost authoring productivity and lower translation costs with a structured authoring environment that simplifies content reuse and variant creation
- Accelerate content delivery to multiple channels while ensuring consistency and accuracy
- Increase content discoverability with rich metadata that improves performance for search engine optimization (SEO) and generative engine optimization (GEO)
- Reduce support calls and costs while enhancing customer service by making information more easily discoverable
- Mitigate reputational and financial risks from content errors by using a centralized repository to accurately propagate information updates across channels