Creativity & production

Adobe’s creativity and production solution, powered by Adobe Firefly generative AI, transforms how creative teams ideate, produce, and deliver content. By automating repetitive tasks, enabling rapid asset variation, and integrating seamlessly with Adobe apps for creative professionals, we’re empowering organizations to scale creative output, maintain brand integrity, and keep pace with the demands of today’s digital-first world.

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Supercharge creative teams with faster, smarter content

Adobe Firefly empowers creative teams, automating tedious tasks and enabling rapid, brand-safe content production—right inside Adobe apps for creative professionals and custom AI-powered workspaces.

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Unlocking our solution: Key value drivers

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Train Firefly on the company’s own brand assets

Scale campaigns fast: With custom models trained on the company’s brand and campaign styles, keep a cohesive look across channels—from ads and social posts to packaging
Keep control: Employ user access controls to easily manage who gets access to which models so work can stay on brand
Create with peace of mind: Adobe’s generative AI is built for business—your customers’ enterprise content stays private, and Firefly won’t use it to train its foundational models

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Empower creative teams to scale output

Get started fast: A no-code interface makes it easy for production teams to jump in without a steep learning curve
Speed things up: Built-in bulk tools handle repetitive tasks like image background removal, cropping, and color grading — even across thousands of files at once
Keep creative control: Final edits stay in the hands of creative experts with layered output files that makes tweaking images easy

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Firefly is designed to be safe for business use

Trained responsibly: Firefly AI is trained responsibly on licensed and public domain content, ensuring inclusivity and minimizing bias
Security and privacy: Adobe protects enterprise data—your content is never used to train foundational AI models
Built-in transparency: Every asset generated by Firefly comes with content credentials and provenance details
Accountability matters: Adobe prioritizes accountability, sustainability, and ongoing ethical oversight for all Firefly solutions

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Supercharge creative teams with Firefly in Adobe apps for creative professionals

Create wherever inspiration hits: Firefly apps on web  and mobile let you make stunning images, audio, video, and vectors on the go
Design faster and smarter: Tools like Generative Fill in Photoshop and text to Pattern in Adobe Illustrator speed creative design of exceptional creative
Polish your video: Tap into the power of Generative Extend in Premiere Pro, perfect for filling gaps and smoothing transitions
Brainstorm and build together: The infinite canvas of Adobe Firefly Boards , powered by generative AI, lets creatives ideate and collaborate on creative designs

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Streamline creation of asset variants with Adobe Firefly Services and Adobe APIs

Refresh campaigns faster: With Firefly Services, quickly and easily generate large sets of asset variations—no creative burnout
Localize content with ease: Use AI-generated backgrounds and fast video translation with Translate and Lip Sync APIs to localize content fast
Connect through personalization: Leverage Photoshop templates to personalize assets and videos for different segments, making it easy to scale targeted ads
Reduce repetitive work: With AI-powered tools, including Reframe and InDesign APIs, cut down repetitive work like masking, resizing, and catalog creation

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