Agility Multichannel Ltd

Connecting Creative with Content for Commerce.


Magnitude Software’s Agility® is a simple-to-use but highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. Agility enables commerce by empowering marketers to integrate, optimize and syndicate consistent, continuous and complementary product content through every touchpoint and channel, with the analytical support required to maximize effectiveness in the market. Agility Multichannel is the only major PIM vendor focused on fully integrating Product Management, Experience Management and Commerce. Visit for access to screenshots, research, videos, customer use cases and more.

Product and Solutions

Our native integration with Adobe InDesign allows creatives to access Agility content directly from InDesign, without third party plug-ins or complex XML imports. Product content can flow from Agility directly to the InDesign page, nearly fully formatted, allowing designers to focus on layout and design for catalogs, brochures, sell sheets and more. With InDesign Server, Agility users can generate PDFs on demand, using pre-defined templates, from within the PIM client, removing burden for the design team.

Panel, Plug-in/Solutions Integrated with Adobe Products

With Agility’s unique, two-way integration to Adobe Experience Manager, factual, granular data from merchants and suppliers seamlessly joins with creative content from web designers and marketers, allowing for immediate updates to both systems regardless of the environment in which they are created. AEM Assets can also be accessed within Agility.

Agility PIM has a comprehensive set of plugins for InDesign and InDesign Server that allow seamless access to all of its product information including text, tables, graphics and pricing. These Plugins provide a highly automated way to build page content for catalogs, brochures and factsheets using the content from the PIM with formatting, sizing and layout all taken care of. In addition, we provide powerful versioning to generate different language and/or priced versions of a given page layout. Our support for InDesign Server means all these same capabilities can be further automated either from our web user interface or your own custom front-end using our API’s.

Key Differentiators

Agility isn’t just a best-of-breed PIM. It’s the only PIM engineered to unify the people, processes and technologies behind the management as well as the creation and delivery of product marketing content so that it will delight your customer at every stage of the buying journey. Our unique two-way integration with Adobe Experience Manager marries structured and creative content, providing the perfect authoring and approval environment and enabling you to deliver to every commerce channel and touchpoint. Our native integration with Adobe InDesign allows creatives to access Agility content directly from InDesign, without third party plug-ins or complex XML imports.

Other differentiating factors include the flexible Agility data model and embedded data integration and business analytics capabilities. Agility is superior to other, far more rigid solutions where data models cannot be changed without further investment. Agility allows business users to easily create and manage categories and attributes without IT or integrator support. With its powerful ETL and syndication toolkits, Agility easily exchanges with multiple systems and enables workflow-driven delivery to e commerce solutions, incrementally or by batch. Embedded data integration capabilities provide invaluable, out-of-the-box capabilities, including business user-defined rules validation, at no extra cost.

From an ease-of-doing business standpoint, Agility has been named #1 in Customer Satisfaction among 40 MDM and PIM vendors by The Information Difference for 5 years running: 2014, 2015, 2016, 2017 and 2018. We pride ourselves on our exceptional customer service, on our commitment to customer success and, as part of this, focus on ensuring that our operational practices make it easy to engage in business with us.

Customer Case Study

PIM Retail Industry Case Study, Avon Products
Avon use Agility’s InDesign plug-ins to produce 280,000 unique brochure pages per year for 40 different markets around the world: Customer Spotlight: Avon Products

PIM Manufacturing Industry Case Study, TTI Products
TTi’s brands include Milwaukee, Hoover, Ryobi, Dirt Devil and use Agility’s InDesign plug-ins to produce catalogs in over 25 different languages: Customer Spotlight: TTI

PIM Distribution Industry Case Study, Axminister
Axminster Tools use Agility to manage and promote their 36,000 SKUs product range and the Agility InDesign plug-ins to product all their printed catalogues and flyers: Customer Spotlight: Axminister Tools & Machinery

PIM Retail & Distribution Customer Case Study, Specialist Crafts
Specialist Crafts use Agility’s InDesign plug-ins to produce 2x600 page catalogues or the UK marketplace: Customer Spotlight: Specialist Crafts

PIM B2B & Distribution Customer Case Study, The Consortium
Consortium are a leading distributor to schools and use Agility’s InDesign plug-ins to produce 5,000 unique catalogue pages promoting 40,000 products per year: Customer Spotlight: The Consortium

Additional Info links: Tutorials, Videos

Problems We Solve

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  • PIM

Adobe Products Supported

Countries and regions served

  • Global

    • GLOBAL

Jason Simpson

Unit 4, Triune Court, Monks Cross Drive