Mediawide, creators of the Mediawide Creative Management Platform that manages brand’s entire creative portfolio – from traditional print ads, signages and collaterals to web banners, emailers and personalized videos from a single system.http://www.mediawide.com
Mediawide is a Creative Management Platform integrated with Adobe Experience Manager (AEM). The Mediawide Platform can create localized digital banner ads, emails with embedded personalised videos, digital signage, and customised print-based collateral. Mediawide is linked with Adobe InDesign Server, Experience Manager, Adobe Campaign, Advertising Cloud and the Marketo Engagement Platform to automate the creation and sending of print & digital marketing materials along with customer communications.
PRODUCT AND SOLUTIONS
With AEM as the backend content storage and user management platform, Mediawide offers the ability for local dealers, local offices, satellite offices or branches to localize, customize and personalize Web Banner Ads, Social Assets, Print Assets, Digital Signage and Personalized Videos.
Mediawide reduces the costs involved with marketing collateral creation, accelerates marketing collateral creation for faster time to market, and therefore increases market responsiveness and effectiveness.
PANEL, PLUG-IN SOLUTIONS INTEGRATED WITH ADOBE PRODUCTS
By utilizing Adobe Experience Manager as an asset store, along with user management for granular permissions, the Mediawide Platform sits on top of AEM with its own UI for simple and easy access to the creatives, local users require.
Rich Web Display Ads can be created and managed on the platform, with the ability of local users to localize the content and message. Integration with the Adobe InDesign Server allows corporate fonts to be used within the display ads, as these are converted to SVG on output. With a single html file created with Base-64 encoded images sent to Adobe Campaign, these created Display Ads are seamlessly merged with campaigns ready for use.
Personalized videos can also be generated within the platform, templates are again used which conform to corporate brand standards and can be customized and localized either by manual methods, or part of a process/workflow. Once the personalized video is generated, integration to Adobe Marketo can then send references to the video within personalized email campaigns.
These personalized video templates can be generated either from the Mediawide Animation Toolkit, or direct from Adobe After Effects. Mediawide Animation Toolkit can export either HTML5, or MP4, with HTML5 videos having the additional benefit of interactivity – buttons, widgets and other interactive elements can be added. Whereas if Adobe After Effects is used for creation of templates, these videos are exported as MP4.
Print Assets such as brochures, leaflets, handouts, adverts, billboards etc can also be generated within the platform. These are InDesign based templates, and the platform utilizes the Adobe InDesign Server to render the final customized and localized PDFs, along with JPG, PNG preview/thumbnails, and of course the INDD file which can be checked-out or checked-in to the system.
Mediawide also includes technology to dynamically resize print-based jobs. When templates are created, rules are assigned directly in the Adobe InDesign template to re-position frames, resize frames, and then re-flow the content of those frames. The user can then use the system to select the template, customize and localize the contents as per standard templates, but then choose a new height and width of the job. The system will then use the Adobe InDesign Server and Mediawide server plug-ins to resize the new job and apply the rules specified in template to make the new asset brand compliant. These new jobs are saved as a PDF, JPG, PNG etc, and importantly the INDD file is also saved, so any tweaking can be performed directly in Adobe InDesign,
Automation is also possible within the platform through Batch Adaptation – a method of using a feed file to import and generate thousands of customized, localized or personalized assets. These deed files can also contain new height and widths to dynamic resizing can occur. For digital ads, automation can occur through Dynamic Creative Optimization, with links to Adobe Advertising Cloud. This automation uses the Adobe InDesign Server on the backend again to make custom fonts compliant.
Mediawide is the only solution offering a complete end-to-end creative management platform. With Print, Digital Ads, and Video, Mediawide offers all customizations and personalization to all mediums.
Mediawide is the only platform where corporations can utilize custom fonts, and still supply Display Ads to Google and other web platforms through automation, with complete confidence.
Mediawide dynamic resizing is industry leading technology contained within Adobe InDesign Server Plug-ins.
The Mediawide Platform can use either Mediawide Animation Toolkit templates, or Adobe After Effects templates to generate personalized videos.
Customer Case Study
Qatar Airways – This oneworld airline used the Mediawide Platform to generate over 2,000 localized Display Ads per month with custom fonts by utilizing the Adobe InDesign Server. https://www.qatarairways.com
Mediagistic Inc – This co-op agency used the Mediawide Platform to generate localized and customized print ads for outdoor power equipment dealers and HVAC dealers – all rendered using the Adobe InDesign Server. https://www.qatarairways.com/
Nest Realty – This new breed of brokerage uses the Mediawide Platform to generate marketing material for home sellers and buyers. This includes property brochures, postcards, annual reports and more all rendered using the Adobe InDesign Server. https://www.nestrealty.com/
Print Force – This company is the largest provider of Real Estate printing in Australia and offers the widest range of products available in the country, with customization, personalization all handled within the Mediawide Platform, with Integration with Adobe InDesign Server and Adobe Magento, Print Force allows Real Estate Agents to customize and localize all of their marketing materials, and purchase them through the platform. https://online.printforce.com.au/
r-pac International – This company serves as the leading global organization dedicated to supplying brand concepts, graphics, products and solutions to all partners in the retail supply chain. The Mediawide Platform is used to automatically create and plan garment labels using the Adobe InDesign Server. http://www.r-pac.com/
La Sentinelle - Established in 1963, it was the first media group in Mauritius that specializes in three business areas: media, printing, distribution and logistics regionally and internationally. This company uses the Mediawide Platform to allow sales staff and front counter staff to customize print display ads and classified ads, though a web interface, these ads are published to 30+ publications through the Adobe InDesign Server, ready to be read by over million people in Mauritius and the surrounding Indian Ocean region. https://www.lasentinelle.mu/
References of Clients Using Our Solutions
Qatar Airways is the state-owned flag carrier of Qatar, the airline links over 150 international destinations using a fleet of more than 200 aircraft. Qatar Airways Group employs more than 43,000 people. The carrier is a member of the Oneworld alliance.
Mediagistic Inc is a top 200 agency and one of the nation’s largest, employing more than 120 talented individuals with offices in Tampa and Miami. Mediagistic is a proven leader in providing end-to-end marketing and advertising services to local, regional, and national businesses.
Nest Realty is a full-service, boutique real estate agency specializing in residential and commercial properties, founded in 2008, Nest has 12 offices around Virginia, North Carolina, Tennessee and Georgia.
Print Force is the largest provider of Real Estate printing in Australia and offers the widest range of products available in the country. With nearly 30 years’ experience providing real estate printing and marketing solutions and with offices throughout the country, Printforce is Australia’s only truly national supplier.
r-pac International serves as the leading global organization dedicated to supplying brand concepts, graphics, products and solutions to all partners in the retail supply chain. Their experienced service and production teams work with clients to provide award-winning brand solutions from concept to execution.
La Sentinelle was established in 1963, and was the first media group in Mauritius that specializes in three business areas: media, printing, distribution and logistics regionally and internationally. LSL publishes to 30+ publications, read by over a million people in Mauritius and the surrounding Indian Ocean region
Grupo Jaime Câmara is comprised of 24 communication vehicles, 3 newspapers, 11 TV stations, 8 Radio Stations, and numerous Internet sites and events. With offices in the State of Goiás and Tocantins, as well as in the Brazilian Federal District, the Group has one of the largest cross media platforms in Brazil
Code Worldwide, the technology division of RAPP Group exists to help clients transform their businesses and brands through technology and data. The team of more than 250 people work in nine cities, in the UK, Europe, North America, China, Singapore and Australia.
Rooms To Go started in 1991 by opening two stores in Orlando, Florida, bringing to customers a new way to buy furniture. Today, they are over 7,000 employees strong, operating over 200 stores and 7 state-of-the-art distribution centers. They are the largest and fastest growing independent retail furniture company in America.
L’Oreal - For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.
Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for over 40 years.
GOJO Industries, Inc. is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. Their broad portfolio includes hand cleaning, handwashing, hand sanitising and skin care formulas under the GOJO® and PURELL® brand names.
Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the USA. Zimmerman’s clients represent some of the most prominent retail brands in the country, including McDonald's, Nissan, Hair Cuttery, La-Z-Boy, Tire Kingdom, AutoNation, Five Below, and Michaels.
Valpak are today a full-service marketing agency. They provide industry leading, traditional and digital marketing solutions to local and national businesses. With Valpak, you’ll still find the coupons that their known for, only now you’ll find them online and in digital apps as well as in their iconic Blue Envelope®. Valpak mail to 38 million homes and drive over 11 million in daily online traffic.
Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. They evolved from a regional airline to one of the most respected travel brands around the world. They fly one of the youngest aircraft fleets in the world to destinations spanning a network across five continents.
Additional Info Links:Tutorials and Videos
What is Mediawide
Digital Banner Ads
Onboaring Example Video
Remarketing example Video
Upselling example Video
Adobe Products Supported
Countries and regions served
167 Barton Street
Gloucester, 20 GL1 4HT UNITED KINGDOM