Frequently Asked Questions

What is the Adobe Exchange partner program for the Experience Cloud?

It is a partner program designed specifically for technology partners, including software vendors, data providers, hardware, and infrastructure vendors. It is an opt-in program with three different tiers — Community, Business, and Premier — that provide different levels of benefits based upon the participation level. All Experience Cloud technology partners will be governed by the Adobe Exchange partner program.

Who is the Adobe Exchange partner program for?

The Adobe Exchange partner program is for technology partners, including software vendors, data providers, hardware, and infrastructure vendors.

Why is there a separate partner program for technology partners?

The existing partner programs in the Adobe Experience Cloud do not provide adequate benefits or services that technology partners need to grow their business. The new program is optimized specifically for technology partners. The three different levels are designed to support partners in varying stages as their desire to grow with Adobe evolves.

What is the difference between the Adobe Solution Partner Program (SPP) and the Adobe Exchange partner program?

The SPP is a partner program designed for systems integrators and agencies with a focus on customer satisfaction and revenue impact.  The Adobe Exchange partner program is designed for technology partners with a focus on customer and partner satisfaction and partner growth.

What are the benefits of the Adobe Exchange partner program?

Please visit the home page and scroll down to the "Benefits & Requirements" section.

What are the requirements to join?

Each company must accept the Adobe Exchange click-thru agreement. Business and Premier level partners must have a vetted use case, obtain business unit and solution approval (when applicable), and pay the annual fee. Additionally, Premier level partners must gain approval from the Adobe sales organization.

What is the cost to join?

The Community level is free. The Business and Premier levels are paid.

How long is the contract?

The Adobe Exchange partner program contract lasts one year. For Community level partners the contract will auto-renew every year unless the partner would like to terminate it.

Can I receive development software?

Complimentary development software is available at varying degrees to all partner levels.

How can I receive technical development support?

The integration team will provide guidance, support, and best practices to guide you as you build your integration with the Adobe Experience Cloud.
 Support is only given to Adobe Exchange partners and varies by partner level. Reach out to our support team via our Support Portal.

    Community

  • No response time commitment
  • No integration team support
  • Minimum assistance with sandbox account access

    Business

  • Response time: Two business days
  • Comprehensive technical assistance

    Premier

  • Response time: One business day
  • Comprehensive technical assistance
  • Named Technical Alliance Manager

 

Who do I contact to find out more about the Adobe Exchange partner program?

Reach out to our Support Team for questions about the Adobe Exchange partner program.

What do current technology partners need to do?

Register for the Adobe Exchange partner program so you can receive the benefits included in the program. Click "Join Now" at the top of this page to start the registration process.

How does this replace the current Genesis/DataConnector Partner Program?

The Adobe Exchange partner program brings more structure than previous programs designed for Experience Cloud technology partners. It formalizes the relationship between Adobe and the technology partner with clear expectations and benefits. On May 1, 2016 the Adobe Exchange partner program officially replaced all previous programs.