Before you can offer your data in the Audience Marketplace you will create several Data Source objects.

What is a Data Source object?

A Data Source is a core object within the Adobe Audience Manager platform (AAM). You can think of it like a container for data. You will use Data Sources for two reasons:

To hold all of the user ID mappings created by the ID sync process

To hold your Segment Taxonomies (a.k.a. Traits Taxonomies in AAM)


User ID Data Source

You need to create a Data Source to hold all of the User ID mappings. Once created, the Data Source ID shown in the UI becomes the Vendor ID needed for Step 5: Set up your User ID sync. Please see Creating a Data Source for more information. Specific settings you will need to use for this Data Source are as follows:

  • Name: <Organization Name> ID sync
  • Integration Code: not required
  • Description: not required
  • Marketing Cloud Visitor ID version: 0
  • ID Type:  Cookie
  • Data Export Controls:
    • For most cases it is strongly encouraged to check the box for "Cannot be tied to personally identifiable information", however your use cases may warrant other control settings
  • Data Source Settings:
    •  Inbound: checked
      • Customer Visitor ID:  selected if your User ID will be sent in the data files
      • AudienceManager Visitor ID:  selected if the AAM User ID will be sent in the data files
    • Outbound: not checked
    • Share Enabled: checked
    • Share associated visitor: checked

Note: if you will be working with a data onboarding company to bring your data into AAM then you will likely NOT need to create a User ID Data Source - since the onboarding company will already have one.


Trait Taxonomy Data Sources

You can sell your taxonomy in parts using multiple Marketplace Feeds. If you are wondering was is a Marketplace Feed -- see the FAQ. You need to create one Data Source for each Marketplace Feed you will offer.


These Data Sources will hold all of the Traits and Trait folders you will need to represent your Segment taxonomies. Please see Creating a Data Source for more information. Specific settings you will need to use for these Data Sources are as follows:

  • Name: name that represents the data set  (example, "Acme Demographics").  
    • For a Custom Feed, you may include the customer name here. This will only be displayed to you and the customer
  • Integration Code: not required
  • Description: not required
  • Marketing Cloud Visitor ID version: 0
  • ID Type: Cookie
  • Data Export Controls:
    • For most cases it is strongly encouraged to check the box for "Cannot be tied to personally identifiable information", however your use cases may warrant other control settings
  • Data Source Settings:
    • Inbound: checked
    • Customer Visitor ID: selected if your User ID will be sent in the data files
    • AudienceManager Visitor ID: selected if the AAM User ID will be sent in the data files
  • Outbound: not checked
  • Share Enabled: checked
  • Share associated visitor: checked

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