Frequently Asked Questions
About Technology Program
The Adobe Technology Partner Program is the new name for what was formerly known as the Adobe Exchange Partner Program for the Experience Cloud. ISV partner applications are built to enhance the user's experience of Adobe Experience Cloud solutions. Partners of Adobe build these applications and integrations, and then list them on the Adobe Exchange Marketplace. Partners in the Technology Partner Program can join at different partner levels depending on what works best for them and receive numerous benefits based on partner level.
Details about benefits can be found by level here. Benefits range from marketing to technical and enablement, support, and sales.
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Community |
Silver |
Gold |
Platinum |
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API, documentation & developer forum |
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Partner Portal access |
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Technology Partner communications |
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Product training and roadmaps |
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Sandboxes |
Limited |
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Support team |
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Priority |
Priority+ |
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Adobe Exchange Marketplace listing |
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Solution Partner Program membership at Bronze level |
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A la carte go-to-market and technical benefits |
Base |
Standard |
Premium |
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Adobe Partner Directory Listing |
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App Assurance Program |
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Account mapping |
Standard |
Enhanced |
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Adobe Summit sponsorship discount |
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Sales collateral on Adobe Field Readiness Portal |
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Gold and Platinum Partner Slack |
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Using Adobe trademarks in Search Engine Marketing |
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Ability to submit partner spotlight on Adobe Partners LinkedIn |
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Listing displayed on Adobe exchange "Feature" tab |
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Once you have joined the Technology Partner Program as a Silver level or above partner, you can sign into the Benefits Center and review the catalog of a la carte benefits.
The Partner Success Specialist benefit is available for purchase to Gold or Platinum level partners. The program manager will act as a single point of contact for partners to use for all Technology Partner Program needs. The Partner Success Specialist will guide and support partners by applying program best practices, executing go-to-market deliverables, communicating the latest Adobe news, helping with account matching via Crossbeam, providing support with contracts and renewals, and more.
Crossbeam is software that assists with account mapping between a partner and Adobe. It is a powerful tool used in partnerships to identify prospective customers and see the potential market available within partner ecosystems. Account matching via Crossbeam is a base, Gold level benefit.
The Technology Partner Program follows a program year model. Each program year starts March 1 and ends February 28. If you join mid-way through the program year, your membership fee will be prorated based on the program year end date. Partner membership and subscription add-on benefits (EX: Premium Technical Integration Consulting) are billed annually. Any additional marketing deliverable benefits will be billed at the time of purchase.
Yes, there are limited a la carte benefits available to Silver Partners. Gold and Platinum Partners have access to a more extensive catalog of a la carte benefits.
Registering as a Bronze level partner in the Solution Partner Program is free of charge as a benefit of your Adobe Technology Program membership at the Silver, Gold, or Platinum levels. Learn more about how to join the Adobe Solution Partner Program for free here.
Adobe Workfront is used by partners to track the delivery of a la carte benefits.
Technical
Sandbox access is subject to availability and varies by partnership level.
The integration team will provide guidance, support, and best practices to guide you as you build your integration with the Adobe Experience Cloud. Support is only given to Adobe Technology partners and varies by partner level. Review technical benefits on Benefits page.
The Application Assurance program was created to highlight those partners that have taken the extra steps to have the Adobe team review their integration and then incorporate feedback on best practices and implement those improvements. For our Adobe customers, they will have the added confidence in an integration that the Adobe team has thoroughly reviewed and approved. There is a cost for this program annually, as each year the integration will need to go through a full review to continue to receive the App Assurance badge on the marketplace.
To learn more please read through this article.
Technology Program Support Center
An excellent resource, which keeps growing as our team submits more articles based on integration questions from our partners.
Contact us
Reach out to our Support team for questions about the Adobe Technology Partner Program.
Submit a request to our Technology Partner Support Team
Chat with a representative