From newcomer to navigator: Your first 90 days with Adobe

Navigate your partnership with confidence

Whether you’re joining a brand-new Adobe partner organization or stepping into an established one, your journey as an individual contributor starts here. This guide is designed to help you make an impact in your first 90 days—on your terms, at your pace.

Adobe’s partner program and our Partner Experience Hub (PxHub) are packed with tools, training, and a supportive network.

The first 30 days: Get comfortable with the PxHub

Your partner journey begins with the PxHub. This is your front door for all things partner-related training, credentials, marketing resources, co-selling resources, and more. Logging in for the first time might feel like stepping into a new city, but with a little exploration, the structure will soon feel familiar.

The first essential step is completing your user profile.  Your user profile is the starting point for us to tailor your digital experience and ensure you’re connected with the resources and people who will help you succeed.

As you explore the PxHub, you’ll start to identify key sections relevant to your role and begin building a sense of how the Hub will support your work. For example, if you’re completely new to Adobe’s portfolio, you will want to dig deep in our product pages to develop foundational knowledge.

The recently reimagined PxHub is structured around these fundamental, interconnected content areas:

• Product details. Foundational information about Adobe’s end-to-end portfolio.
• Industry strategy. How Adobe applications solve common industry challenges.
• Business solutions. An introduction to common business challenges and how Adobe applications can address customer needs.
• Sales Plays. Everything you need to know to position Adobe application, including go-to-market messaging and other valuable resources.
• Key resources. From program information to valuable product and strategic resources, the site is structured to quickly surface key content.
• Learning resources. Adobe offers a number of learning options, from self-paced training, webinars (and past recordings), to formal credentialled courses, we have options to meet your needs.
• Activation guides. These curated guides are a single document pointing you to relevant PxHub content to accelerate your Adobe partnership.
• Support guides. Support guides address common topics and questions while also pointing you to specific areas of the PxHub for next steps or more information.

To learn more about leveraging the PxHub and unlocking your partnership benefits, check out the recommended guides below.

Find your footing: Build your essential Adobe IQ

As you settle into your second month of partnership, it’s time to deepen your understanding of the Adobe product portfolio. Whether your focus is sales, marketing, service delivery, or technical integrations, developing a strong grasp of Adobe products will help you speak with confidence and contribute more effectively.

Dive into product overviews and use cases to learn how Adobe applications solve real-world challenges for customers. At this stage, enrolling in foundational courses that align with your role is an important milestone. These courses not only build your skills but also prepare you for certifications and accreditations—markers of progress that unlock new resources for your company and boost your credibility. By the end of this phase, learning should feel like part of your rhythm, and growth will start to come naturally.

Visit on-demand training to build foundational skills, Sales and Technical Excellence accreditations to refine your sales and integration skills, and certifications that demonstrate deeper knowledge and expertise. Don’t forget to check out upcoming partner events or replay past webinars—both are great resources for deepening your Adobe knowledge.

The home stretch: Connect, collaborate, and contribute

With a solid foundation in place, by the third month of partnership you’ll be ready to expand your reach and start contributing in visible ways. Adobe’s partner program connects you to a global network of professionals and innovators, and engaging with this community can help accelerate your success. Following Adobe Partners on LinkedIn, attending webinars, or participating in planning sessions are great ways to stay informed and aligned with Adobe messaging and strategy.

As your confidence grows, your actions will begin to drive tangible value.

• Sell with Adobe. For partners promoting Adobe licensing sales, registering your first deal in the Partner Sales Center is a key achievement that builds relationships with Adobe and momentum for your partnership.
• Promote our partnership. If you’re responsible for marketing the Adobe partnership, you’ll want to define your company’s unique value proposition and update your Partner Directory profile to attract attention from customers and Adobe sellers.
• Extend the value of Adobe products. Technology integrators should request sandboxes, explore Adobe Demo Hub, and learn how to get started developing with Adobe. Early efforts like these serve to solidify your role and contribution.

To infinity and beyond

The first 90 days are just the beginning of our partnership.

As you expand your Adobe expertise by earning certifications, Excellence accreditations, product specializations, and validated solutions—along with logging new opportunities and successful customer references—you can help unlock more resources, strengthen your partnership, and boost visibility with potential customers and Adobe sellers.

Product specializations are earned by your company through a combination of successful customer deployments and accrual of specific certifications. Specialization is a key marker of organizational expertise with specific Adobe products that increases your organization’s visibility and credibility with prospective customers.

Sharing details of your successful customer deployments will strengthen your company’s positioning in the Partner Directory while showcasing your ability to deliver results. Serving as validation of your Adobe expertise, customer deployments give your clients the chance to submit feedback about your service delivery or technical integration to show how you are delivering value with Adobe. The more we hear from customers singing your praises, the faster your company can take its Adobe partnership to new levels.

As your partnership matures and you acquire more Adobe customers, both consultancies and tech integrators typically develop replicable solutions that benefit our shared customers. Our solution validation option for partner offerings—App Assurance for integrations or Accredited Partner and Rapid Deployment Solutions for services—give you the chance to earn our stamp of approval that validates your expertise and boosts your credibility with customers and Adobe sellers.