ACTIVATION GUIDE
Marketing your Adobe partnership
Adobe offers an array of partner-centric marketing resources and benefits to help you stand out and get discovered. Earned badges, product specializations, and a polished Partner Directory profile signal proven expertise and customer success and show the market that you're committed to excellence, aligned with Adobe, and ready to deliver outcomes that matter.
Make your partnership official with curated resources to attract new opportunities
Adobe gives partners powerful tools that fuel growth from every angle—with badges that amplify visibility to customers, the ability to influence Partner Directory placement through specializations and earned credentials, and other options to attract new Adobe engagements. You can also promote your Adobe‑aligned service offerings and technology extensions, share your go-to-market assets directly with Adobe sellers, request press releases, and get callouts on the Adobe Partner LinkedIn channel.
Adobe brand guidelines
Aligning to our brand guidelines helps ensure your partnership marketing aligns with Adobe’s voice, visuals, and legal standards while strengthening credibility and customer confidence.
Partner press releases
Request Adobe’s support in promoting exciting news about our partnership. (Available soon through the Benefits Center.)
Partner Spotlights
Whether it’s a standout customer success, a unique use case, or an innovative internal process—if it showcases how you’re creating impact with Adobe, we want to hear about it.
Boost your brand with partner badges
The partner program offers badges to recognize progress and growth—company-level badges that showcase your partnership tier and product specializations, as well as individual badges earned through accreditations and certifications. Together, these badges highlight your expertise, celebrate progress, and help you stand out across the Adobe ecosystem.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate the depth of their Adobe partnership.
Product specialization badges
Partners that have met specialization requirements for specific Adobe products can access specialization badges and stripes for those products.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate the depth of their Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Partner level badges
Partners at the Silver, Gold, and Platinum levels have access to level-specific badges that demonstrate your Adobe partnership.
Product specialization badges
For companies that have met specialization requirements for specific products, partners can access badges and stripes.
Learning credential badges
Individuals that have completed product certification courses or Excellence accreditations earn badges for each credential.
Open for business: Get discovered with a strong directory listing
The Partner Directory is an essential resource for customers and Adobe sellers seeking the right partners for a variety of engagements. If you are a Silver, Gold, or Platinum partner, you can set your company apart by crafting a strong directory listing that clearly communicates your company’s strengths and unique value proposition. You can further boost rankings in directory search results by earning product credentials and specializations.