Support Guide
Understanding partner badges
Updated: February 10, 2026
Overview
Adobe’s Digital Experience Partner Program recognizes partners for a range of achievements in the form of badges. Most badges are assigned at the company level and reflect organizational achievements. However, learning badges are earned at the individual user level.
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Company badges
- Partnership level program badges
- Product specialization badges
- Special designations badges
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Individual badges
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Excellence accreditation badges
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Product certification badges
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Partnership level program badges
Representing a company’s membership level in the partner program, the partnership level badges are available for Silver, Gold, and Platinum partners. Qualified partners are allowed to display the relevant Adobe badges on their own marketing materials to show affiliation with Adobe’s partner program. The badge is valid as long as that membership level is maintained. A user must be a designated administrator to download this badge.
Product specialization badges
As partners mature their Adobe relationship and accrue certifications and successful customer deployments, they can pursue product specialization. Once a specialization is approved, the partner will be able to download distinct badges reflecting the product specialization. A partner’s achieved specializations will be noted in their customer-facing Partner Directory listing.
Specializations (and the associated badges) expire every two years unless renewed. Administrators are responsible for requesting and renewing specialization badges and downloading relevant badges.
Explore specialization View specializations
Special designation badges
Occasionally, Adobe will launch a distinct initiative that may be eligible for badges. Currently, we offer a Co-Selling partner badge and a GenStudio Ready badge. Because of the unique nature of these initiatives, partners can not request these badges. Instead, they will appear on the Partner Directory listing once achieved and will be removed when requirements are no longer met. To learn more about current designations and requirements, partners should connect with their partner manager or hub associate.
Excellence accreditation badges
Individual users who successfully pass Excellence accreditation exams will earn a badge for that specific accreditation. Currently, we offer 16 Sales Excellence accreditations and 1 Technical Excellence integration accreditation.
Both accreditations and their respective badges expire after 2 years but can be renewed starting 90 days before expiration. All accreditation badges are listed in the user’s Manage Profile under My Credentials.
Sales Excellence accreditation Technical Excellence integration accreditation
Product certification badges
All product certifications are managed by and downloaded from our sister site, certifications.adobe.com.
Individual users who successfully pass certification exams will earn a badge for that specific certification. Both certifications and their respective badges expire after 2 years but can be renewed starting 90 days before expiration. All certification badges are listed in the user’s Manage Profile under My Credentials.