Jump-start your success with the 2026 Partner Kickoff Series
Equip your team for a stronger, smarter, and more successful Adobe practice in the year ahead with the partner-centric sessions and actionable content of the annual Partner Kickoff Series.
Build on the momentum of the Partner Kickoff Series
The Partner Kickoff Series brings together high-impact global keynotes, revitalized Sales Plays, and forward-looking industry and innovation sessions—all designed to fuel partner success in the year ahead. This partner-exclusive experience delivers bold strategic direction, fresh enablement resources, and a clear view into Adobe’s vision and priorities.
Partner can now access the full 2026 series on-demand. Explore session recordings, download presentations and playbooks, and leverage supporting assets designed to help you drive pipeline, accelerate opportunities, and grow your business with Adobe.
2026 Partner Kickoff Series recap
Global Partner Keynote
The Global Partner Keynote set the stage for 2026, outlining Adobe’s strategic priorities, vision for customer experience orchestration in the era of AI, and refreshed FY26 Sales Plays. Adobe partner leadership across global regions unveiled the big bets driving Adobe’s trajectory and highlighted the pivotal role partners will play in bringing that vision to life.
SESSION RECAP
Overview of the unified Digital Experience Partner Program
This session introduced Adobe’s new Digital Experience Partner Program, including updates to program requirements and benefits, as well as a preview of the newly launched Partner Experience Hub and updated Partner Benefits Center.
SESSION RECAP
H1 2026 Sales Play activation
Revisit our February Sales Play activation session for an overview of the FY26 Portfolio and Strategic Sales Plays introduced earlier this year, along with Application Sales Tactics and supporting assets. This recording reflects the February 2026 session; for the latest H2 Sales Plays and refreshed materials, explore the FY26 Sales Plays.
RELATED RESOURCES
FY26 Sales Plays
Refreshed for H2 2026, Adobe Sales Plays give you ready-to-use narratives for pitching Adobe solutions and their newest capabilities. Whether you’re positioning a transformational vision to the C suite or selling a single product, our three-tier Sales Play hierarchy has you covered.
SESSION RECAP: H1 PORTFOLIO PLAY
Content Supply Chain
Learn how Adobe is uniquely qualified to help customers address and solve the challenges related to creating a more efficient content supply chain at scale.
SESSION RECAP: H1 PORTFOLIO PLAY
Unified Customer Experience
Learn how Adobe is helping businesses drive acquisition and engagement with actionable customer profiles that power impactful experiences and insights.
SESSION RECAP: H1 PORTFOLIO PLAY
B2B GTM Orchestration
Learn how Adobe’s integrated applications transform GTM strategies for B2B customers across buying groups, data, content, journeys, and commerce.
SESSION RECAP
Partner Industry Keynote
The partner industry sessions delivered focused, vertical-specific positioning, sub-industry use cases, and sales conversations that resonated with buyers across 10 key industries. Use the buttons below to watch the Industry Keynote or learn about Adobe’s industry approach. View the sessions on demand and download industry-specific decks and go-to-market resources using the links in the tile to the right.