Drive success with industry-focused content
Understand the trends, challenges, and opportunities shaping your customers' businesses. These resources help you deliver more relevant conversations, stronger recommendations, and greater customer value.
Tools for customer conversations
When partners lead with industry insight, they don’t just sell products—they become trusted advisors. And that’s how we win together.
Industry Portfolio Plays. Identify opportunities to inspire enterprise-wide transformation and pave the way for long-term customer relationships.
Sub-Industry POVs. Access content and resources at the sub-industry level, tailored to their challenges, use cases and how Adobe applications can drive value.
Industry Thought Leadership. Learn about the latest industry trends and research driving transformation in specific industries.
Research & Insights
2026 State of AI Readiness Report
Some organizations are ready to maximize the benefits of AI in marketing and customer experience. Many aren’t. Learn what sets the leaders apart.
The State of AI Readiness report gives Adobe partners a data-backed way to guide clients past experimentation and toward AI programs that actually scale.
Sales Enablement
AI Narrative Guide
Explore ready-to-use AI narratives, customer talking points, Adobe perspectives, and value stories. Watch the overview video, then dive into the guide to tailor your approach by industry.
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