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INDUSTRY DEEP-DIVE

Healthcare and life sciences

Consumers overwhelmingly expect their experiences with healthcare and life sciences organizations to mirror those of retail with the same convenience, optionality, and consistently personalized engagement across touchpoints. As an established strategic partner in the healthcare and life sciences space for years, Adobe continues to help leaders in this industry build the next frontier of engaging and seamless experiences.

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KEY MESSAGING

Adobe x Healthcare and life sciences

Adobe helps healthcare and life sciences leaders deliver personalized, connected experiences. With Adobe products, patients enjoy convenience, choice, and tailored engagement—whether scheduling appointments, accessing care, or managing wellness—meeting rising consumer expectations, building trust in a competitive landscape, and creating the future of patient-centric healthcare.

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Pharma & MedTech

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Industry-focused portfolio plays

Designed to drive highly integrated, multi-solution deals that address complex customer needs and business challenges, Portfolio Plays communicate a transformational vision and cohesive offering typically targeted at large enterprise customers and C-level roles. The industry-focused Portfolio Plays go a step further to tailor key messaging to common industry needs and challenges.

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PORTFOLIO PLAY

Unified Customer Experience for the AI World

Build lasting customer loyalty with Adobe’s unified portfolio—seamlessly connecting data, insights, and content to deliver personalized experiences and maximize lifetime value across channels.

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PORTFOLIO PLAY

Content Supply Chain for the AI World

Unlock AI-powered content creation with Adobe GenStudio—boosting speed, collaboration, and ROI for seamless personalization and growth across B2C and B2B.

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PORTFOLIO PLAY

B2B Experience-led Marketing for Healthcare & Life Sciences

Unify marketing and sales for B2B, empower leaders with AI-driven strategies, personalized buyer journeys, and measurable growth—all from Adobe’s transformative product portfolio.

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