Gain valuable industry insights in The State of CX in an AI-Driven World

Adobe has just launched the results of one of its most comprehensive research initiatives ever — The State of CX in an AI-Driven World. With insights from surveying 5,500+ leaders across 11 industries globally, this research initiative explores how AI is transforming marketing, data platforms, and organizational models for both B2C and B2B brands.

Today, traditional advantages like scale and reliability are no longer enough. Growth is now defined by how well brands personalize engagement, adapt to digital behaviors, and build trust across all channels.

These reports, tailored by industry, present 10 strategic insights that reveal how leaders across each industry are rethinking customer experience, data-driven engagement, and organizational models in an AI-driven world.

Review all available reports by industry in the Thought Leadership section of each Industry page on the Solution Partner Portal.

You can also open the individual reports by industry directly from business.adobe.com:
Auto | Consumer Goods | FSI | Life Sciences | Healthcare | Travel & Hospitality | Retail | Industrial Manufacturing | High Tech B2B | High Tech B2C | Media & Entertainment | Public Sector