Adobe Brand Visibility integrates LLM Optimizer with the market intelligence layer of Semrush Enterprise AIO. Customers get the most comprehensive view available of how their brand appears across AI search, built on real user data from the industry's largest SEO & GEO database.

General availability of Adobe Brand Visibility is currently scheduled for August 3.

Existing customers of LLM Optimizer will gain access to the new capabilities automatically—no setup, no migration, no disruption to existing work. (On August 3, LLM Optimizer customers will begin to receive in-product notifications that will include Adobe Brand Visibility release notes, links to key assets, and feature-enablement timelines. Full transition for all customers will occur over the following weeks.)

New insights

With Adobe Brand Visibility, customers can get a more complete picture of how their brand shows up in AI-powered discovery:

• AI Visibility: a new research module to help see how a brand is performing in AI-generated answers, research the full visibility landscape for any topic, and compare performance directly against competitors
• Brand Visibility: the Brand Presence dashboard customers already know, now improved with richer competitive benchmarking and new metrics, plus a new Brand Claims view coming soon that shows how AI systems describe a brand and where messaging can improve

From insight to action

New insights only matter if customers can act on them. Adobe Brand Visibility helps turn insights into a prioritized strategy, execution, and measurable results:

• Prompt management: the familiar Prompt Library, now paired with a new Prompt Strategy view that surfaces a roadmap of recommendations, prioritized by impact, to close visibility gaps. The Prompt Library also now includes best-practice health checks, such as balance between branded and unbranded prompts and coverage across the customer journey
• Opportunity workspace: customers can group and assign optimization work, then automatically measure the resulting improvement, all the way through to business outcomes like traffic and revenue via CX Analytics