STRATEGIC SALES PLAY | CUSTOMER ENGAGEMENT
CX Analytics
Show B2C enterprises how to continually optimize the customer experience
The opportunity for partners
Many brands need to replace siloed, channel-centric CX reporting that misses opportunities to improve engagement and conversion.
Use this Strategic Sales Play to show them how CX Analytics connects and contextualizes content, journey, and marketing performance so they can see what’s working, why, and where to act next.
The business impact for customers
- 3x higher return on marginal ROI through scenario planning
- 3x greater email engagement through better segmentation and personalization
- 60% less time spent exporting and manipulating data
- 30% greater analyst productivity through agentic workflows
Sources: Customer case study collateral for each product within the CX Analytics portfolio. Adobe Summit 2026 sessions with customer speakers.
Sales Play components
Targeting & positioning guide
A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.
Activation & discovery guide
Target net new and existing install base customers to advance through early sales stages and drive value conversations.
Customer presentation
Share the core narrative, including the landscape and challenges, and a vision for an improved future state.
Lead applications or integrations
See the bigger Customer Engagement story
Explore the broader strategy and solutions behind this Sales Play.