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AI-POWERED MARKETING MEASUREMENT & PLANNING

Adobe Mix Modeler

Empower your clients to make smarter, faster optimization decisions with unified, incremental insights from Adobe Mix Modeler. This AI-powered solution unifies marketing mix modeling (MMM) and multi-touch attribution (MTA) to show how marketing drives business growth. With clear, actionable intelligence, marketing teams can optimize spend, boost ROI, and maximize the impact of every investment.

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Discover self-guided and formal learning options

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What’s new with Mix Modeler

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FAST, SCALALBE MEASUREMENT & PLANNING INSIGHTS

Unified marketing measurement & planning

Drive business growth by measuring the true impact of marketing across channels, planning marketing investments to maximize ROI and making in-flight campaign optimizations.

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