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EXPERIENCE TESTING & PERSONALIZATION

Adobe Target

Optimize every digital customer moment with Adobe Target—the AI-powered platform for testing, personalization, and automation at scale. Target empowers your clients’ marketers to fine-tune customer experiences in real time, boosting conversions, retention, and revenue through data-driven decisions and seamless, personalized engagement across every touchpoint.

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Explore foundational features and capabilities

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Customer-facing materials

Jumpstart customer conversations

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Align with Adobe’s go-to-market messaging

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Demos

Explore recorded and click-through application demos

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Learn

Discover self-guided and formal learning options

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What’s new with Adobe Target

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Explore the basics

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CUSTOMER EXPERIENCE OPTMIZATION & TARGETING

Testing and personalization plus powerful integrations to deliver loyalty-building experiences

Use AI, automation, and tight integrations to optimize and personalize digital experiences that boost conversions, retention, and revenue—helping your clients turn every interaction into measurable success.

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The Business Value of Adobe Target

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