ADOBE APPLICATION SALES TACTICS
Adobe Commerce
Use the Application Sales Tactics for Adobe Commerce to highlight the value customers gain from investing in Adobe’s composable ecommerce application for building global, multi-brand B2B or B2C buying experiences.
KEY MESSAGING
Start here: Positioning Adobe Commerce
Global ecommerce, encompassing both B2B and B2C models, is booming as digital transformation reshapes buying experiences. Adobe Commerce helps companies remain competitive by streamlining customer acquisition and delivering seamless, personalized journeys.
B2B New Business
Acquire new B2B customers by showcasing Adobe Commerce’s ability to deliver personalized, scalable, and efficient procurement experiences.
B2C New Business
Acquire new B2C customers by highlighting Adobe Commerce’s ability to support product discovery and deliver personalized, scalable, and omnichannel shopping experiences.
Cross-sell into Adobe Experience Manager Sites & Assets
Expand Experience Manager Sites and Assets accounts by introducing Adobe Commerce to deliver unified content and commerce experiences.
Cross Sell to Adobe Experience Platform apps
Connect Adobe Commerce with Adobe Real-Time CDP and Journey Optimizer to unify data, personalize journeys, and activate cross-channel engagement that drives measurable growth.
Move to Cloud or Managed Services
Encourage on-premise customers to migrate to Adobe Commerce Cloud for scalability, agility, and lower total cost of ownership.
Payments
Promote Adobe Commerce Payment Services as an integrated solution to simplify payment management and enhance checkout experiences.
Volume Upsell
Encourage customers to scale their Adobe Commerce usage to higher gross merchandise value (GMV) tiers, add regions or brands, add environments, and expand catalogs.
Adobe Commerce Optimizer New Business
Position Adobe Commerce Optimizer as a solution that overlays legacy third-party commerce platforms to deliver a modern, high-performing storefront with advanced merchandising and personalization.
Platform Modernization
Help customers modernize from PaaS to SaaS directly or through a phased approach using Commerce Optimizer and progressive adoption of Commerce as a Cloud Service features like App Builder and Edge Delivery and microservices like Catalog Service.
Adobe’s value proposition
Customers increasingly expect tailored interactions and 24/7 self-service options, enabling them to manage purchases and accounts independently. By leveraging automation and data-driven insights with Adobe Commerce, companies can boost efficiency, accelerate sales cycles, and unlock new revenue opportunities in an evolving digital marketplace.
Key value drivers
- Serve diverse customer segments across B2C, B2B, and B2B2X business models using a single platform, reducing operational complexity
- Manage complex global operations easily with support across multiple brands, regions, fulfillment options, and currencies
- Personalize experiences and optimize commerce experiences at scale with generative AI
- Integrate with existing systems with flexibility for evolving business needs with scalable, composable architecture
- Gain fast storefront performance for better engagement and accelerate expansion by launching promotions in hours instead of days with zero downtime
- Portfolio Plays
- Strategic Sales Plays
