ADOBE PORTFOLIO SALES PLAY
B2B GTM Orchestration
For B2B leaders, Adobe Experience Cloud is more than a platform—it’s a unified command center designed to transform go-to-market strategies. Powered by AI, Adobe applications bring marketing and sales teams together on one system, aligning data, content, journeys, and commerce to deliver personalized buyer experiences at scale.
This isn’t just a tool—it’s a strategic catalyst for leadership conversations. For C-suite and VP teams, Adobe helps modernize GTM, unlock new AI-driven innovations, and drive measurable growth. It’s the starting point for transformational deals in today’s experience-driven economy.
KEY MESSAGING
Start here: B2B GTM Orchestration
AI is transforming how B2B buyers discover and decide. Search is being replaced by conversational discovery, with LLM traffic skyrocketing and buyers expecting instant, personalized answers—even purchasing directly in AI interfaces. You can’t buy visibility here; you earn it through trusted content, data, and experiences.
Adobe applications give companies an agentic-ready platform to lead in this new era. It unifies sales and marketing on one AI-powered command center—aligning data, content, journeys, and commerce to deliver tailored experiences at scale. Embedded AI and intelligent agents compress weeks of work into minutes, accelerating campaigns, content creation, and dynamic storefronts.
Targeting & positioning guide
A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.
Activation & discovery guide
Target net new and existing install base customers to advance through early sales stages and drive value conversations.
Customer presentation
Share the core narrative, including the landscape and challenges, and a vision for an improved future state.
Adobe’s value proposition
“First impressions last.” Adobe’s Unified Customer Experience Portfolio Play ensures every first touch sparks a lasting relationship. Discover new prospects, evolve engagement from brand-driven to real-time personalized experiences, and activate content and data across every channel. Measure impact, optimize continuously, and make every interaction unforgettable—powered by Adobe’s AI-driven, platform-based approach for seamless intelligence and automation at every touchpoint.
Key value drivers
- Lower technical debt through a unified platform
- Boost digital engagement and conversion
- Increase marketing and sales efficiency with better pipeline
- Accelerate time to market with a stronger digital foundation
- Grow revenues with more lead-to-cash commerce conversions
View all B2B GTM Orchestration resources
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- caas:business-solutions/account-orchestration
- caas:business-solutions/b2b-orchestration
- caas:business-solutions/content-led-experiences
- caas:business-solutions/b2b-commerce