Customer profiles that power real-time experiences
Adobe Real-Time Customer Data Platform
Adobe Real-Time CDP empowers brands to unify fragmented customer data into a unified, actionable view of their customers and prospects—laying the foundation for personalized experiences across the customer lifecycle.
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REAL-TIME ACTIONABLE PROFILES
Unified customer profiles with real-time data for B2B, B2C, and B2P to activate intelligent audiences at scale.
Build customer profiles that power real-time experiences. Unify cross-channel data into real-time customer and account profiles using Adobe’s industry-leading customer data platform (CDP). Create profiles that are ready for activation anywhere—all while respecting customer preferences.
B2B
Purpose-built for marketers operating in a business-to-business service model.
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B2C
Purpose-built for B2C marketers to unify, govern, and activate all consumer data across systems and channels for more personalized customer experiences.
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B2P
Unify, govern and activate B2C and B2B customer data using a single CDP to target the same person across all lines of business with a seamless experience.
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Adobe Real-Time CDP + Adobe Journey Optimizer
Build real-time, 360-degree profiles and actionable audiences for use in campaigns and orchestrated customer journeys.
Adobe Real-Time CDP + Adobe Customer Journey Analytics
Enhance real-time customer profiles with insights from customer behaviors across channels.
Everest Group’s CDP Products PEAK Matrix® Assessment 2025
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