B2B Commerce

Adobe’s B2B Commerce Sales Play helps companies deliver exceptional online procurement with real-time data and flexible extensibility. Built for CIOs, e-commerce, and marketing leaders, it boosts sales productivity, cuts costs through self-service onboarding, and accelerates deals with timely messaging. By digitizing orders and streamlining operations, businesses gain personalized 24/7 experiences, faster sales cycles, and higher revenue—maximizing Adobe investments through new sales, cross-sell, and upsell opportunities.

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KEY MESSAGING

Start here: B2B Commerce

Ready to transform B2B buying? The B2B Commerce Sales Play makes it easy for businesses to deliver the seamless, personalized experiences today’s buyers expect. From onboarding new customers to handling complex pricing, product configurations, and procurement approvals, Adobe streamlines every step. Say goodbye to legacy system headaches and hello to faster growth, smarter operations, and happier customers—all powered by integrated digital commerce solutions.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

Accelerate sales by quickly launching digital buying portals to streamline ordering.
Cut costs with 24/7 self-service for customer requisitions and orders.
Simplify complexity through personalized pricing, products, payment options, and discounts.
Unlock growth by reaching new audiences and channels like D2C and marketplaces.