Campaign Acceleration

B2B marketing teams need speed, scale, and consistency. This play turns content into the engine of pipeline and conversion—structured for AI discovery, personalized for buying groups, and optimized for performance. By connecting Adobe’s content management and AI capabilities with purpose-built agents, teams can assemble, publish, and optimize demand generation campaigns faster. The result? Higher engagement, measurable impact, and accelerated growth across the entire B2B customer lifecycle.

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KEY MESSAGING

Start here: Campaign Acceleration

Stand out and scale with confidence. Adobe helps B2B marketers make their brand discoverable and trusted across AI-driven search, generative answers, and traditional channels. Centralize content and design systems to deliver consistent experiences while empowering local flexibility. With AI-powered recommendations, teams can quickly find, adapt, and activate content for every persona or account—accelerating deal cycles and improving engagement. Plan once, create fast, activate everywhere, and continuously optimize with AI insights, all within brand guardrails.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

Reduce the time and cost required to produce and activate personalized B2B campaign content
Scale the reach and impact of your company’s thought leadership, IP, and unique value propositions across paid and owned channels
Reduce the cost and complexity of localizing B2B campaigns across regions, languages, and segments
Empower demand generation and inside sales teams to assemble personalized campaigns by account, industry, or micro-segment
Use agentic workflows and connected insights to help teams continuously test, learn, and optimize where to invest