Marketing Orchestration

Adobe has redefined marketing automation with the Marketing Orchestration Strategic Sales Play—a purpose-built and robust approach for B2B companies that need more than basic automation. By combining Adobe Experience Platform capabilities with Marketo Engage, this play empowers organizations to orchestrate complex B2B journeys using expanded data sources, AI-driven insights, and a robust data foundation. It’s designed for CMOs and marketing ops leaders who want to move beyond siloed tools and embrace a connected, intelligent system that drives precision, personalization, and performance.

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KEY MESSAGING

Start here: Marketing Orchestration

Adobe’s Marketing Orchestration Strategic Sales Play supercharges productivity and performance by embedding AI agents across workflows and expanding the data sources marketers can use to plan, create, and optimize campaigns. With an agentic command center, teams can centralize lifecycle management—from ideation to engagement—while leveraging rich contextual data like product usage and shared product interest. This intelligence enables next-best actions that build pipeline faster and provides clear visibility into marketing’s contribution, turning insights into impact at scale.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.