ADOBE APPLICATION SALES TACTICS
Adobe Brand Concierge
With this Application Sales Tactic for Adobe Brand Concierge, you give your customers AI-powered conversational assistants to answer questions, deliver research, and recommend products.
KEY MESSAGING
Start here: Positioning Adobe Brand Concierge
Consumers and B2B buyers increasingly appreciate using AI-powered conversational assistants to discover and research products. Adobe Brand Concierge lets companies engage audiences with intuitive, accurate, and on-brand conversational interactions to enhance customer journeys.
Brand Concierge B2B: Cross-sell to Adobe Journey Optimizer B2B & Adobe Marketo Engage
Cross-sell Brand Concierge B2B to Journey Optimizer B2B and Marketo Engage to enable B2B website visitors to fill forms or book meetings, creating leads in a CDP that can be retargeted in personalized campaigns based on the form or booking.
Brand Concierge B2C and B2B: Cross-sell to Adobe Experience Manager customers
Cross-sell Brand Concierge B2C and B2B to accounts with Experience Manager to transform static browsing into immersive, conversational experiences grounded in approved brand content and use multimodal capabilities to guide discovery and speed purchases.
Brand Concierge B2C and B2B: Cross-sell to Adobe Experience Platform customers
Cross-sell Brand Concierge B2C and B2B to accounts with Experience Platform apps to deliver intent-driven, personalized journeys that adapt in real time based on understanding context and anticipating needs.
Adobe’s value proposition
B2C and B2B companies can use Brand Concierge to provide interactive conversational experiences powered by AI to guide discovery, anticipate customer needs, make recommendations, and build trust. Brand Concierge delivers accurate, brand-governed answers to customer questions using the company’s verified content, responding in real time to each customer’s intent with engagement that feels trustworthy and personal.
Key value drivers
- Boost brand equity by engaging customers on owned sites instead of third-party AI or generic search
- Fortify brand loyalty with consistent, personalized experiences and enrich profiles with intent and behavior signals
- Accelerate conversion and revenue by guiding conversations and qualifying needs to drive decisions
- Improve alignment between sales and marketing teams by sharing conversational data and insights to enhance outreach and fuel deal progression
- Provide end customers fast, frictionless discovery, including relevant visuals and comparisons
- Build trust with brand-compliant content and first-party data for accuracy and governance
- Treat end customers respectfully with interactions that feel natural and nonintrusive, without logins or downloads
- Quickly address issues with seamless handoff to human agents for escalations
- Portfolio Plays
- Strategic Sales Plays
