ADOBE PORTFOLIO SALES PLAY
Unified Customer Experience for the AI World
Lasting customer relationships start with personalized, unified experiences across every channel. Adobe’s Unified Customer Experience Portfolio Play makes that possible—bringing data, insights, planning, content, and delivery together on one platform. The result? Seamless journeys from acquisition to retention that maximize customer lifetime value.
KEY MESSAGING
Start here: Unified Customer Experience for the AI world
First impressions are the cornerstone of creating lasting relationships. Our approach to Unified Customer Experience helps brands turn that first touch into a personalized journey that keeps customers coming back for more. By harnessing AI-driven intelligence and automation, brands can orchestrate seamless omnichannel journeys, measure impact at every stage, and continually optimize to make every interaction discoverable, relevant, and memorable.
With Adobe’s platform-based approach for the AI world, engagement becomes a continuous cycle of insight and action—connecting prospects and customers through experiences that deliver real value, deepen relationships, and drive growth across every touchpoint.
Targeting & positioning guide
A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.
Activation & discovery guide
Target net new and existing install base customers to advance through early sales stages and drive value conversations.
Customer presentation
Share the core narrative, including the landscape and challenges, and a vision for an improved future state.
Adobe’s value proposition
“First impressions last.” Adobe’s Unified Customer Experience Portfolio Play ensures every first touch sparks a lasting relationship. Discover new prospects, evolve engagement from brand-driven to real-time personalized experiences, and activate content and data across every channel. Measure impact, optimize continuously, and make every interaction unforgettable—powered by Adobe’s AI-driven, platform-based approach for seamless intelligence and automation at every touchpoint.
Key value drivers
- Boost new customer acquisition and reach high-value prospects
- Reduce churn and reengage lapsed customers
- Optimize offer effectiveness and conversion
- Increase return on ad spend (ROAS) with smarter media investments
- Expand customer engagement channels
- Increase upsells and cross-sells to drive revenue
- Fortify customer loyalty with deeper relationships
View all Unified Customer Experience resources
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- caas:business-solutions/unified-customer-experience-ucx
- caas:business-solutions/customer-acquisition
- caas:business-solutions/customer-centric-engagement
- caas:business-solutions/omnichannel-activation