Customer Acquisition

Looking to boost customer acquisition? Adobe’s Customer Strategic Sales Play helps brands, publishers, and agency partners measure campaign impact, optimize strategies, and plan smarter media investments. This framework creates a virtuous cycle—prospecting efficiently while maximizing cost savings. With collaborative audience targeting, actionable business signals, and modern measurement tools, marketing teams can prove the value of their acquisition efforts and understand how upper-funnel tactics drive customers through the lifecycle—all while turning insights into growth.

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KEY MESSAGING

Start here: Customer Acquisition

Marketers need smarter ways to reach the right audiences and drive growth. Adobe’s performance framework combines continuous planning, dynamic audience reach, and active learning—empowering teams to react in real time and make confident, data-driven decisions. With a handful of Adobe applications working together, marketers can plan strategically, optimize campaigns on the fly, and uncover insights that fuel acquisition and conversion.

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Targeting & positioning guide

A comprehensive overview of the Sales Play, delivering critical insights and context to drive success.

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Activation & discovery guide

Target net new and existing install base customers to advance through early sales stages and drive value conversations.

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Customer presentation

Share the core narrative, including the landscape and challenges, and a vision for an improved future state.

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Adobe’s value proposition

Our integrated Workflows, Planning & Metadata applications form the foundation for a true marketing system of record—a single source of truth that unites marketing teams, technologies, and workflows across the content supply chain. By combining centralized planning, comprehensive visibility, and automated processes with AI-assisted capabilities, Adobe helps organizations prioritize work, accelerate approvals, and eliminate manual effort. This connected approach simplifies ideation, campaign planning, creative production, and asset activation—driving speed, consistency, and scalability so teams can orchestrate campaigns with confidence and deliver impact faster.

Key value drivers

Plan cross-channel campaigns with data-driven budgets and audience strategies to reduce wasted spend and acquisition costs.
Expand reach to qualified audiences, targeting and converting the right prospects to grow your brand and first-party data.
Maximize conversions with unified insights across all acquisition investments in one modern measurement system.
Optimize campaigns in real time across every channel and tactic for any conversion goal.
Accelerate insight-to-action for measurable impact, driving incremental ROI, revenue, and more customers through the funnel.

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