ADOBE APPLICATION SALES PLAY
Adobe Journey Optimizer B2B Edition
Use the Application Sales Tactics for Adobe Journey Optimizer B2B Edition to establish the application with your B2B clients as a top-tier, AI-powered solution for orchestrating experiences for leads, accounts, and buying groups.
KEY MESSAGING
Start here: Positioning Adobe Journey Optimizer B2B Edition
B2B marketing operations teams need B2B-specific capabilities for orchestrating journeys across the customer lifecycle. Adobe Journey Optimizer B2B Edition provides turnkey AI agents to help B2B marketing teams manage audiences, personalize content, and orchestrate omnichannel experiences for leads, accounts, and buying groups.
Cross-sell to Marketo Engage (with Real-Time CDP B2B)
Cross-sell Journey Optimizer B2B Edition to Marketo Engage accounts when Real-Time CDP B2B Edition is in the account or part of the motion.
Cross-sell to Marketo Engage and Non-Real-Time CDP B2B
Cross-sell Journey Optimizer B2B Edition to Marketo Engage accounts when there is an entrenched third-party or homegrown CDP or the customer is otherwise not considering Real-Time CDP B2B Edition.
Cross-sell to Non-Marketo Engage & Non-Real-Time CDP B2B
Cross-sell Journey Optimizer B2B with no requirement that the account also use Marketo Engage or Real-Time CDP B2B Edition.
- Portfolio Plays
- Strategic Sales Plays