Adobe Journey Optimizer B2B Edition

Use the Application Sales Tactics for Adobe Journey Optimizer B2B Edition to establish the application with your B2B clients as a top-tier, AI-powered solution for orchestrating experiences for leads, accounts, and buying groups.

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KEY MESSAGING

Start here: Positioning Adobe Journey Optimizer B2B Edition

B2B marketing operations teams need B2B-specific capabilities for orchestrating journeys across the customer lifecycle. Adobe Journey Optimizer B2B Edition provides turnkey AI agents to help B2B marketing teams manage audiences, personalize content, and orchestrate omnichannel experiences for leads, accounts, and buying groups.

View GTM guide

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Explore Sales Tactics

View Sales Tactics pitch deck

Cross-sell to Marketo Engage (with Real-Time CDP B2B)

Cross-sell Journey Optimizer B2B Edition to Marketo Engage accounts when Real-Time CDP B2B Edition is in the account or part of the motion.

Cross-sell to Marketo Engage and Non-Real-Time CDP B2B

Cross-sell Journey Optimizer B2B Edition to Marketo Engage accounts when there is an entrenched third-party or homegrown CDP or the customer is otherwise not considering Real-Time CDP B2B Edition.

Cross-sell to Non-Marketo Engage & Non-Real-Time CDP B2B

Cross-sell Journey Optimizer B2B with no requirement that the account also use Marketo Engage or Real-Time CDP B2B Edition.

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Adobe’s value proposition

With Adobe Journey Optimizer B2B Edition, B2B marketers can automate demand generation across the full customer lifecycle, including acquisition, upsell, cross-sell, and retention. The application empowers marketers with AI-led capabilities to maximize demand generation and revenue across the entire customer enterprise.

Key value drivers

Accelerate time to market using agentic workflows for more intelligent campaigns, insight-powered recommendations, and more qualified opportunities
Improve account and opportunity prioritization with better visibility into which accounts have the most complete, active, and engaged buying groups, including through the use of scoring
Boost quality of pipeline and sales opportunities with data that is created, qualified, and measured at the lead, account, and buying group levels
Shorten sales cycles with pre-identification and qualification for leads, accounts, and buying groups, saving time and resources in validating opportunities during the sales cycle
Boost win rates, retention, and ROI by focusing marketing and sales resources on the most qualified accounts with the highest likelihood to buy, renew, or churn