ADOBE APPLICATION SALES TACTICS
Adobe Marketo Engage & Adobe Marketo Measure
Using Application Sales Tactics for Adobe Marketo Engage and Adobe Marketo Measure, show your B2B clients how Adobe’s AI-powered marketing automation platform (MAP) helps them engage buyers, build pipeline, and drive revenue growth.
KEY MESSAGING
Start here: Positioning Adobe Marketo Engage and Adobe Marketo Measure
B2B marketers need a comprehensive, AI-powered marketing automation platform (MAP) and attribution visibility to scale personalized buyer engagement and grow predictable pipeline. Adobe Marketo Engage and Marketo Measure help companies attract, nurture, and convert the right buyers with intelligent insights, automated workflows, and dynamic personalization across channels to maximize marketing impact on revenue.
Replace MAP with Marketo Engage (Cross-sell & Greenfield)
Replace an existing outgrown marketing automation platform (MAP) with Marketo Engage, with a focus on replacing Salesforce and HubSpot.
Marketo Engage Maturity Upsell to Marketo Engage Prime
Drive a package upgrade by focusing on enterprise capabilities such as Data Streams, Workspaces & Partitions, and Sandbox, or on maturity, such as with Advanced Journey Analytics and channel expansion.
Marketo Engage Cross-channel Upsell
Expand Marketo Engage channels with paid add-ons to drive maturity or replace third-party point solutions, such as for interactive webinars, dynamic chat, SMS, email deliverability, and sales insight.
Marketo Engage Volume & Performance Upsell
Drive growth through increased database capacity, API call limits, additional user licenses, and adding performance tiers for scalable marketing operations.
Marketo Engage Analytics & Attribution Upsell
Prove and improve ROI by adding Marketo Measure, Advanced BI Analytics, and Advanced Journey Analytics to Marketo Engage accounts.
Adobe’s value proposition
To help companies grow B2B pipeline and revenue, Marketo Engage enables AI-driven segmentation, journey orchestration, and predictive analytics, with real-time personalization across email, web, SMS, events, chat, and paid media. Marketing and sales teams can better align with shared data, CRM integrations, and actionable insights. Adobe Marketo Measure further enhances attribution visibility across every online and offline touchpoint—beyond those managed with Marketo Engage.
Key value drivers
- Enable more relevant targeting with automations for more precise audience segments and dynamic adjustments
- Boost content personalization and dynamically tailor content by audience, behavior, or account
- Orchestrate unified journeys across channels from a single connected hub
- Simplify campaign operations and workflows with AI-assisted setup and reusable templates
- Accelerate time to market by empowering marketers to build and launch campaigns without support from IT
- Increase sales intelligence and engagement for faster follow-ups and higher conversion
- Measure impacts to make smarter data-driven decisions
- Gain attribution visibility for every trackable touchpoint across online and offline channels, not just those managed by Marketo Engage, with Marketo Measure
- Portfolio Plays
- Strategic Sales Plays
